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Amazon hikes Prime subscription prices in UK, Europe by up to 43%

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Amazon is set to raise its Prime subscription prices by up to a whopping 43 percent in the UK and Europe from September this year — the first such increase in the UK since 2014.

In an email to customers blaming “increased inflation and operating costs” for the hike, the e-commerce giant said that its annual Prime subscription will jump 20 percent in the UK from 79 pounds to 95 pounds from September 15.

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Amazon Prime will increase the subscription in India

Whether Amazon Prime will increase the subscription in India is yet to be seen, a country where it has over 22 million users and the company is rolling out a major redesign for Prime Video.

In France, the subscription has been hiked by 43 percent from 49 euros per year to 69.90 euros. Amazon will also hike prices in Spain and Italy by 39 percent annually while Germany will see an annual 30 percent raise.

Will Amazon Prime Subscription Fee Increase in India?

While the Reuters report claims that multiple countries will witness a price hike, Amazon Prime subscription fee in India is unlikely to increase again. The company revised the price of its subscription service last year in India. Customers now have to pay Rs 1,499 for an annual subscription, whereas a three-month plan costs Rs 479. The monthly pack is priced at Rs 179, up from 129 a year ago.

The company also increased the price of its service in the US by 20 percent, where users pay about USD 139 (roughly Rs 10,300) annually.

Amazon cited “increased inflation and operating costs” –

as well as faster delivery and more content to stream in statements on the price rises, the first since 2018 for some of the countries. “We will keep working to ensure Prime offers exceptional value for members,” it said. In April, Amazon posted its first quarterly loss in seven years from headwinds including higher wages, rising gas costs, etc.

In France, the subscription has been hiked by 43 percent from 49 euros per year to 69.90 euros.

Amazon will also hike prices in Spain and Italy by 39 percent annually while Germany will see an annual 30 percent raise.

Recently, the company hiked Prime costs in the US to $139 per year, up from the previous $119.

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