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Amazon to allow Prime users to unsubscribe in two clicks after EU complaints

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HIGHLIGHTS

  • Amazon will soon let Prime users unsubscribe with just two clicks.
  • The move has been taken following complaints from consumer groups, the European Commission announced.
  • Amazon Prime users will be able to cancel subscriptions from websites for desktop devices

Amazon will soon let Prime users unsubscribe with just two clicks.

U.S. online retail giant Amazon has made it easier for users to cancel their subscriptions to its fast-shipping club Prime with just two clicks, following complaints from consumer groups, the European Commission said on Friday.

European Consumer Organisation (BEUC), the Norwegian Consumer Council, and the Transatlantic Consumer Dialogue took their grievances to the EU executive in April last year.

They said users had to go through numerous hurdles such as complicated navigation menus, skewed wording, and confusing choices, to unsubscribe from Amazon Prime.

The company will now allow users to unsubscribe from Amazon Prime with two clicks via a prominent and clear ‘cancel button’, the Commission said.

The move has been taken following complaints from consumer groups, the European Commission announced.

The changes will apply to all EU websites and for desktop devices, mobiles, and tablets with immediate effect.

“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark patterns’ must be banned,” Justice Commissioner Didier Reynders said in a statement.

The European Commission has said that after complaints from consumer groups, Amazon has made it easier for users to cancel their Prime subscriptions in the region. Users can now unsubscribe with two clicks via a prominent and clear ‘cancel button’, the Commission said. As per the complaints, users had to earlier go through complicated menus, skewed wording, and confusing choices.

From now on, the e-commerce giant would enable users to opt-out of their Amazon Prime subscription with just two clicks. As specified by the commission, this would be through a ‘cancel button’ which would appear relatively clear and prominent. With immediate effect, these alterations are set to come to the EU websites. Along with it, on mobiles and tablets in the continent.

“CONSUMERS MUST BE ABLE TO EXERCISE THEIR RIGHTS WITHOUT ANY PRESSURE FROM PLATFORMS. ONE THING IS CLEAR: MANIPULATIVE DESIGN OR ‘DARK PATTERNS’ MUST BE BANNED,”

Amazon Prime users will be able to cancel subscriptions from websites for desktop devices

Justice Commissioner Didier Reynders gave a statement regarding the matter this week. He noted how all consumers must have the ability to ‘exercise their rights’ without platforms pressurizing them in any way. He pointed out how clearly, a ban should be placed on ‘manipulative design or dark patterns’ in such sort of situations.

The changes will apply to all EU websites and for desktop devices, mobiles, and tablets with immediate effect.

“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark patterns’ must be banned,” Justice Commissioner Didier Reynders said in a statement.

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