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boAT Launches Its First Bluetooth Calling-Enabled ‘Primia’ Smartwatch




  • the boAt has launched its first-ever Bluetooth Calling smartwatch called ‘Primia’
  • The smartwatch comes packing an AMOLED display, a metallic design, and IP67 dust and water resistance
  • The boAt Primia is priced at Rs 4,499 and will be available to purchase on Amazon and the boat website

One of the most popular Indian consumer electronics brands, Boat has launched a new smartwatch called Boat Primia. It is the company’s first smartwatch to come with Bluetooth calling capability. Boat Primia will go on sale on May 19, 2022, via Amazon at a special price of Rs. 3,999 for the first 1000 customers in India. Here’s everything about the Boat Primia smartwatch and its features.

For fitness, the smartwatch is packed with 11 Active Sports Modes for basketball, football, cycling, yoga, and much more. It comes with an in-built heart rate, SPO2, and stress level tracker. You also get a sleep tracker to monitor your sleeping pattern. The smartwatch supports Google Fit and Apple Health and users can use the boAt Crest app to track activities, calories, and fitness.

boAt Primia: Specs and features

The boAt Primia smartwatch houses a 1.39-inch AMOLED display with a resolution of 454×454 pixels. The smartwatch has a premium-looking metallic design and a classic leather strap. The company has not disclosed if the strap is replaceable. The smartwatch supports Bluetooth calling features facilitated by an inbuilt speaker and microphone.

The smartwatch also comes with voice assistant support including Google Assistant and Siri, so users can simply use the inbuilt microphone to give commands to their voice assistant to carry out tasks.

The boAt Primia is rated IP67 for water and dust resistance, which significantly protects it against external elements. The battery life is rated at 7 days, as per the company.

Interestingly, the Primia doubles as a smart entertainment remote to play, pause or choose a favourite track, or capture photos through your smartphone right from the wrist. Other key features include an IP67 rating for protection against dust and water and up to 7 days of battery life. With the boAt Crest App, customers can also build a crew of friends and family to share their fitness journey. The Wellness crew guardians will further aim to help them keep track of health.


The newly-launched boAt Primia, Bluetooth calling smartwatch, is priced at Rs 4,499. boAt will be launching the device at an introductory price of Rs 3,999 for the first 1000 customers. It will be available for purchase on Amazon and boAt’s website. The smartwatch will go on sale on May 19 at 12 PM. It is available in two color options – Active Black and Deep Blue.

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