The Indian government is planning to make Big Tech pay publishers for using their content on their respective platforms. Soon big tech companies like Google and Facebook will have to pay a price to the news publishers for using their original content. The process adopts by countries including Australia, Canada, France, and Spain.
The Minister of State for IT and Electronics, Rajeev Chandrasekhar, said the government is currently thinking about revising the IT laws to facilitate the changes.
“The market power on digital advertising that is currentlyexercise by the Big Tech majors. It places Indian media companies at a position of disadvantage. It is an issue that is seriously being examined in the context of new legalizations and rules,” Chandrasekhar told
India plans to make Google, and Facebook pay news publishers for using their content
Chandrashekhar added that the original content creators have not benefitted from the growth of social media and tech platforms in India. But it fail to share the revenue with the original content creators.
If implemented, the new law will force Big Tech companies to pay digital news publishers a share of the revenue earned via using their original content.
Australia is the first country to make it mandatory for big tech companies to pay for original content
Earlier this year, Australia passed a new media law to force big tech companies to pay for local news. Just before the new law came into effect, Facebook had blocked news content in Australia. This is after a dispute with the government about overpaying for content.
Google has already signs deals to pay more than 300 publishers. It includes publishers in Germany, France, and other EU countries for using their content on its platform. The Canadian government also moved a law early this year. This is to bring about fairness in revenue sharing between digital news publishers and intermediary platforms.
The process adopts by various countries including Australia, Canada, France, and Spain.
According to the Indian Newspapers Society (INS), media houses are being kept in the dark on the total advertising revenue collected by Google and what percentage of the advertising revenue is being transferred to media organizations.
It is necessary for such a law to come into effect. As the companies earn revenue from news content published by media houses. But they don’t share the revenue with the original creators.
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