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Facebook Is Finally Giving People A Non-Algorithmic News Feed

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Facebook is revamping its main news feed and launching a new “Feeds” tab where users can see posts from their friends, groups, pages, and more in chronological order, Meta CEO Mark Zuckerberg announced today. The Feeds tab won’t show any “Suggested For You” posts. Zuckerberg also announced that “Home” is the new name of the tab you first see when you open Facebook. The Home feed is where you will see TikTok-like personalized recommendations for Reels and Stories. The two tabs will be accessible from both the iOS and Android versions of the Facebook app.

Twitter and Instagram have also recently caved to the roaring cacophony

Twitter and Instagram have also recently caved to the roaring cacophony of their users chanting, “We hate the algorithm WE HATE THE ALGORITHM.” In 2018, Twitter rolled out a little twinkle button that allows you to switch to a chronological feed. And just this spring, Instagram added a tool so that you can sort a select group of favorite accounts in reverse-chronological order. All three methods involve a little work on your end to make it happen; it’s not by default, you have to tap into it. For Instagram, the non-algorithmic feed won’t show up on your main feed once you close and reopen the app, and neither will the Facebook one.

Although users HATE the feeling that they’re being served algorithmic content,

Facebook and Instagram have claimed for years that in testing, users prefer it overseeing less desirable (yet timely) posts. For Instagram, having new content each time you open the app — rather than just what’s been posted since you last opened it 30 minutes ago — has helped keep people glued to the app.

If you hate getting random algorithmic stuff on Facebook, don’t celebrate just yet. There’s a suggestion that the Home feed (which you’ll see first when you open the app) will focus more heavily than before on Reels and suggested content.

If you hate getting random algorithmic stuff on Facebook, don’t celebrate just yet. There’s a suggestion that the Home feed (which you’ll see first when you open the app) will focus more heavily than before on Reels and suggested content.

Facebook’s official announcement says, “As Home becomes more of a discovery engine for you to find and follow new content and creators through recommendations, the Feeds tab provides an easy way to access the content from the people and communities you’re already connected with on Facebook.” [emphasis mine]. Basically, expect that the Home feed is going to be more TikTok-ified with Reels than ever before.

Facebook’s News Feed has gone through constant overhauls over the years.

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