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Garena Free Fire partners with Justin Bieber for first in-game performance

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Free Fire Season 45 Elite Pass

Highlights:

  • Free Fire will host its first-ever in-game performance on August 27.
  • Justin Bieber set to debut an exclusive track as part of the 5th-anniversary celebrations.
  • The pop star said that collaboration has allowed the exploration of various dimensions in terms of integrating his music with games.

Garena free fire has announced a partnership with global icon Justin Bieber as part of Free Fire’s 5th anniversary celebrations. According to Garena, the festivities include bringing back players’ favourite themed contents, exclusive rewards and giveaways, as well as a series of collaborative events and activities, both in-game and beyond.

“I’m excited to partner with Garena Free Fire to have this opportunity to entertain my fans across the globe,” said Justin Bieber. “This collaboration with Free Fire has allowed us to explore various dimensions in which we can integrate my music with games and I can’t wait for everyone to enjoy what we have worked hard on behind the scenes.”

First-ever in-game performance in Garena Free Fire 

Free Fire is now known for its iconic collaborations with global stars and celebrities who produce exclusive songs and music videos for the game, such as Brazilian DJ Alok, DJ KSHMR, K-pop group BTS, and Brazilian pop singer Anitta. Some of them even became characters in the battle royale, giving players and fans the opportunity to impersonate their idols in their favorite mobile game.

“Free Fire’s 5th anniversary celebrations will be the biggest yet and I’m sure the lineup of events we have planned will thrill our fans and players”, Harold said.  On August 27, Free Fire will host its first-ever in-game performance with Justin Bieber. On this date, an exclusive track as part of the 5th-anniversary celebrations will debut on the game.

As a part of this collaboration, an in-game character based on Justin Bieber is expected to come to the game. A leak suggests that this new character will be called as “J Biebs”. The special ability of this new character will be called as ‘Silent Sentinel’ and it will block the incoming damage via EP. This means that the player using JB’s character can block damage using EP for his allies as well and the amount of EP deducted from allies will be added to the player’s character.

Harold Teo, Producer of Garena Free Fire stated:

“The tremendous support we have receive from our global community of fans and players over the years has made Free Fire what it is today, and this celebration is for them.” He continued, “We are excited and humbled to partner with a global icon such as Justin Bieber, whose influence in fashion and music has undoubtedly inspired many worldwide, including our Free Fire community which expresses their creativity through battling in style. Free Fire’s 5th-anniversary celebrations will be the biggest yet, and I’m sure the lineup of planned events will thrill our fans and players.”

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