Snapchat is rolling out a new “Shared Stories” feature that is designed to make it easier for users on the app to collaborate and share memories. The feature is a new iteration of the app’s “Custom Stories” feature, which allows users to create a story and add friends to view and contribute to it. With the new Shared Stories feature, users who have been added to a group can add their friends as well to make it easier “for the whole soccer team, camp squad, or group of coworkers to get in on the fun,” Snap says.
This feature comes as an evolution of ‘Custom Stories, allowing users to already create a
story and then invite friends to collaborate on subsequent posts. However, sharing a story allows more people to contribute to one story. As announced by the company on its official blog, Shared Stories aims to help Snapchatters (as the social network calls its users) “turn shared moments into shared memories.” Like regular Stories, shared ones will only be visible for 24 hours before disappearing, but it doesn’t have a chat component, probably because it’s assumed that not all participants would know each other.
Snapchat new ‘Shared Stories’ feature
As an example, you can invite your friends to create Shared Stories of a party. These friends can also add new stories that will appear next to the original, and their friends will also have this option if they’re invited. This way, everyone can collaborate to create a memory of that event. Snapchat says that content added to Custom Stories is “moderated with care” using a combination of automatic language detection and other tools to keep stories “safe and fun.” Users will also be notified when they join Custom Stories with accounts they have blocked.
Snapchat has released and promised a number of other new features over the past couple of months, likely in an effort to get people to use the app more in face of slowing revenue growth. In April, it introduced a new suite of creator-friendly editing tools called “director mode” that will help you produce more polished content. It also introduced an ASL alphabet lens that you can use to learn the ASL alphabet and released the capability to share YouTube videos directly on the platform.
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