Telegram appears to be testing another way for the super popular messaging app to start bringing in revenue. Beta testers for Telegram’s iOS app noticed something new in version 8.7.2. The popular messaging app Telegram is working on a Premium subscription that adds new exclusive reactions and stickers but is only available on iOS for the time being.
Currently, Telegram Premium does not exist. A report by The Verge highlights that users with Telegram TestFlight builds can send exploding-heart and flying ghost reactions. However, it appears that even the recipients of the premium stickers and emojis will need Telegram Premium to see them. So even if you send a ‘Telegram Free user’ a premium emoji they’ll get a prompt to subscribe to Telegram Premium and view the emoji.
Telegram premium appears in beta with exclusive stickers and emojis
While there is no information on the pricing of Telegram premium plans and their availability but the service has been spotted on the iOS beta app for the time being. There are no hints as to when and if the feature will be available on Android.
Earlier, in 2020, Pavel Durov, founder of Telegram said in late 2020 that Telegram won’t sell out like WhatsApp or disappear like so many other messaging apps. “Telegram will begin to generate revenue, starting next year.” He even teased a plan for advertising in the platform’s large channels and said the platform “will add some new features for business teams or power users that would come with a price.”
Meanwhile, Telegram recently rolled out crypto payment capability, as per the company’s Telegram Open Network (TON) Foundation. Users can now download Telegram’s official wallet bot, which can allow them to buy cryptocurrencies, trade them, and send them to other wallets. In other news, Telegram has rolled out a series of new features to improve user experience and increase privacy including an auto-delete chat option, improved picture-in-picture settings, and an enhanced Bot configuration.
From the little we know so far, Telegram’s approach to paid features appears to follow the Discord model of messaging app monetization. Discord’s Nitro subscription costs $10 a month and gives power users more toys to play with: more emojis, better bandwidth for video and audio, improved badges and avatars, and more. Nitro isn’t something users need to use the service, but it’s been popular enough to convince Discord it’s a long-term business model.
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