ByteDance, the parent company of TikTok, submitted a trademark application to the US Trademark Office for “TikTok Music” in May. Citing patent reports. The service will allegedly allow users to buy, play, share, and download music.
TikTok has certainly been a great consideration when it comes to music discovery in the entertainment and social media trends. The platform is certainly a viral trend-setting place where people from many continents could share their talent easily.
ByteDance launched a music streaming app, Resso
And this is not a surprise that after a global success and viral video trendsetter, the short format video platform has launched a music streaming app of its own. Also, patent filings have been uncovered by the Insider which further suggests that TikTok has been working on the platform.
ByteDance already has experience with music streaming. In 2020, ByteDance launched a music streaming app, Resso, in India, Brazil, and Indonesia. Resso has some of the same features described in the “TikTok Music” filing, such as the ability to create playlists, share songs on social media, and interact with the app’s community.
ByteDance even uses TikTok to bring existing users to Resso.
According to a report from The Information, the TikTok app in Brazil comes with a button that redirects users to Resso so they can listen to the full version of a song they’re interested in, a move that helps keep users within the ByteDance ecosystem.
Since its launch, Resso could grow significantly. Now, its users in India, Brazil, and Indonesia exceed 40 million. As Insider reported earlier, Resso’s monthly active users grew by 304% between January 2021 to January 2022 in India alone. As a reference, Spotify’s growth was only 38%.
The company last year had taken the same trademark for the Australian market.
And before that, it also launched the streaming app, Resso for limited markets of Brazil, Indonesia, and India. Resso was liked by the target audience and it has very similar features as are set for the new TikTok music app. In the filing, the features of the app include sharing songs, and creating and sharing playlists on social media which is similar to Resso.
If the TikTok Music app is indeed in the works,
we can expect to see it include some tools that are already available on Resso. For instance, the Resso app offers a TikTok-like scrolling interface, and it shows recommendations based on users’ browsing history – similar to Spotify and YouTube Music. It also lets users view lyrics, download music for offline listening, and search for songs playing in the background, like Shazam. Notably, the app gives easy access to delete users’ accounts. However, it is only available in select markets like Brazil and India.
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