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Zomato Replies To Online vs Offline Food Prices Controversy

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A Zomato customer recently used a social media platform to draw attention to highlight the shocking difference in the prices when ordered online and offline. The customer, named Rahul Kabra compared the food prices of the online and offline bills. Kabra, who is a performance marketing manager, shared two images of identical food orders on LinkedIn, demonstrating how an order in Zomato that cost Rs. 689 could be purchased for Rs. 512 offline. Meanwhile, following the post, Zomato responded to Kabra’s statement.

According to the LinkedIn post, Kabra had ordered Veg black pepper sauce, vegetable fried rice, and mushroom momo, in which the food delivery platform is showing Rs. 269, Rs. 245, and Rs.175 respectively. Whereas, the same ordered food items are showing a much lesser price when taken offline. Kabra started the post by saying, “Proof that #Zomato wants to make more money per order than the food service provider!”

Zomato ordered INR 690

He placed an order for veg black pepper sauce, veg fried rice, and mushroom momo from The Momo Factory in East Kandivali, Mumbai via Zomato.
“Cost for offline order INR 512. Also, the Cost for a Zomato order is INR 690 (after applying a discount of INR 75). Cost escalation 34.76% per order at INR 178 = (690-512)/512,” he added.
Kabra said, “Assuming Zomato brings visibility and more orders to the food service provider, should it charge such a high price? I think there is a need to cap this cost escalation which should be implemented by the government so as to make this a win-win for all stakeholders.”

Zomato replies to social media posts showing price discrepancies between offline and online bills.

Kabra further added that customers will eventually stop ordering from Zomato when they come to know about the discrepancy. He stressed that people will eventually skip ordering from Zomato or move to some other substitute once they get to know about high delivery charges. Kabra highlighted that Indian customers will always make a price to benefit from comparative analysis as an end result of any higher pricing.

Reacting to Kabra’s claims, Zomato said, “Zomato being an intermediary platform between a customer and a restaurant, does not have any control over the prices implemented by the restaurant partners on our platform.” Zomato further added that they have asked the restaurant partner to check the matter.

Zomato’s response to the online and offline food bills

Besides this, the food delivery application, Zomato replied in the very post, saying, “Zomato being an intermediary platform between a customer and a restaurant, does not have any control over the prices implemented by the restaurant partners on our platform.” The company further added that they have informed the restaurant partner of his feedback and asked them to check into this.

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