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10 Tips for Choosing the Right SEO Consultant 2021



Choosing an SEO consultant can be stressful, at present the market is saturated with many firms and consultancies. There are many to choose from, all claiming to be the best at what they do. While you may have some personal restrictions with regards to budget and timescales, relatively most of the consultants can seem like the right person to work with. It is important to do some research and really consider the output you hope to achieve. Below are ten top tips for choosing the right SEO consultant for your business.

  1. Compare many consultants

It is important that you conduct a lot of primary research with many different consultants. You should use this as a basis to help you decide upon which company to go. You can also see what are the standard practises and what prices to expect.

  1. Where are they based?

This tip is especially important with regards to ensuring a legit company and consultant. The location can be really important to allow the consultant to be completely up to date with your business and understand the ethos of your products or service.

  1. Meet the person you will be working with

This can either be virtually or in person, whichever you feel more comfortable with. Usually most companies will choose to off shore their SEO consultant, meaning they can only meet virtually. If you do get a chance to meet them face to face this may be a good way to better understand their processes and how they develop their own campaigns.

  1. Ask for their reports
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A company for SEO consultation should have an extensive report that they can share with you each month to track your progress. These should consist of some insightful data that is way more than just keywords. This data can then be used to map out trajectories and possible strategies that can be undertaken to better target your market. You should ask about these reports prior to choosing an SEO consultant to ensure that they are going to give you all the information you require.

  1. Transparency is important

As there are so many different consultants to choose from transparency is a huge factor when it comes to actually picking one that is right for you. You should take into account the concept that if they have a lot of ideas and understand your businesses values, they will be a much better fit for you. However, this can also be a tactic to get more clients, be wary if they offer you everything under the sun without getting to know you and your company’s values.

  1. Confidence in their ability

This is best expressed through previous works and the quality of those works. If a consultant can show you a plethora of different ideas and campaigns that might be suited to you, then you will see the full remit of their abilities.

  1. Ask for examples

To tie in with the above point, you can only see the true value through previous works with SEO. This is one of the best ways to prove a consultants meritocracy. You should also factor in their relationships with clients too, this may have a an impact on who you decide to go with ultimately too.

  1. Terms of the contract
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Be aware that a contract should not sign a contract with any SEO contractor or company for longer than 6 months initially. These first few months are crucial to actually seeing and mapping out the potential they have and how they can help you. Please remember that if a contractor is trying to tie you in for a set number of years or months over this initial remit, they may be trying to scam you. Be open to discussing this with them straight away, an open dialogue about this can stop you wasting your time.

  1. Ask them for a site audit

Site audits can be completed very quickly and to a high standard depending on the SEO consultant. You should ask anyone you are looking at working with to audit your site initially as a taster activity. This can help give you an idea of their strengths and weaknesses and see if they understand your business as a whole.

  1. Be wary of scammers

Like in any business, scammers are everywhere. SEO consultants are very easy to come across, but you should take into consideration the true ability that they have and how they can help you. Many online based works can fall short of the mark, be sure that you have done your research well and choose wisely.


These are our top ten tips to choosing a good SEO contractor in 2021. There are other, more business specific concepts that you should consider too, but ultimately if you stick to this guide you will be able to find a great SEO consultant that will provide you with promising results.

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