Did you know that 20% of new businesses fail within the first 2 years? That number increases to 65% of businesses within the first decade. Why does this happen?
While there are a variety of reasons that a business might struggle, and ultimately, fall apart, one primary one is that they’re unable to keep up with their competition.
This is especially true when the business is looking for local customers and clients in a big city. There are so many other businesses competing for these same customers, and if you’re not keeping up, you’re going to fail.
Online marketing is key when it comes to staying afloat, but how can you do it? Read on to learn more.
1. Invest in Local SEO
If you’re not already using SEO, you’re missing out. This is why other businesses within your niche are on the first page of search engine results while you trail behind.
SEO (or search engine optimization) is what brings your website up the list of results. This makes you more visible to people browsing the web both in and out of your local area.
Local SEO incorporates industry-specific keywords with local keywords. For example, if you run a bakery in Miami, you may focus on “wedding cakes in Miami, FL” or “cupcakes in Miami.”
This will make you show up on local search results whenever someone is looking for bakeries in the Miami area. Read here about a Miami SEO company that can help provide support and more info.
2. Using Effective Social Media Strategies
Aside from SEO, social media may be your best marketing tool. This is only true if you use it effectively, however.
Whenever you post things on social media, you want to make sure that you’re targeting local viewers. Use area-specific tags and locations.
Let’s return to the bakery example. You love posting photos of your cakes and confections, but no one is liking them. What gives?
Next time you post, try to geotag a popular tourist area instead of your specific business. Add plenty of location-related hashtags (such as #miami and #miamicakes). Tag local pages on the photo itself.
3. Online Reviews: Do They Matter?
Whenever you’re marketing to locals, you know that word-of-mouth is king. But what about online? Does it still matter?
Online word-of-mouth comes in the form of reviews. People love speaking their minds about local businesses so they can encourage (or discourage) other locals.
When you’re in need of reviews, consider offering incentives. You can not incentivize someone to give you a good review, but you can incentivize them to leave a review in general.
It’s also helpful to leave little reminders on their receipts. Good reviews will also boost your SEO!
Marketing in a Big City? No Problem
Creating a good local marketing strategy in a big city can be challenging, but these three tips should help you get started. Metropolitan marketing requires diligence, so make sure that you’re always trying to improve. You’ll have customers coming through your door in no time.
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