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Amazon fall hardware event on September 28: New Echo devices, Ring and Blink, Matter updates expected



Amazon Extra Happiness Days Sale

Ecommerce giant Amazon is all set to hold its big product Fall Hardware Event for the year. It will be an invite-only event and will be held online mode. Amazon confirmed the schedule of the event in an email invitation.

Unlike Apple or Microsoft’s Livestream event which is set to be held on October 12. Amazon’s hardware will be by invite only. Therefore, the general audience can’t be a part of it. Under this event, the tech giant is expected to announce new Amazon Echo devices, Ring and blink accessories as well as Amazon Sidewalk, Matter, etc.


Amazon’s event will start Wednesday, Sept. 28, at 9 a.m. PT/noon ET / 5 p.m. BST / Sept. 29 at 2 a.m. AEST.


Amazon’s event will be invite-only for the press and won’t be streamed publicly as other companies do. But we’ll be covering everything here on CNET with a live blog, as well as news stories, analyses, and reviews you can get only from us. So make sure to follow along.

Amazon Echo devices

It’s likely that Amazon will announce new Amazon Echo devices at its annual event – as the tech giant always does this. Moreover, it’s been a long time since Amazon Echo Dot and the full-size Echo got an upgrade.

The Dolby Atmos-powered Eco Studio and Echo Sub are nearly three years old, and now it needs a refresh. Echo Show devices are less likely to get an upgrade as Echo Show 15 was launched last fall, while the Echo Show 5 and 8 were updated last spring.

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Ring and Blink devices

Amazon launched its Ring Alarm Pro paired with an integrated Euro 6 mesh W-Fi router in Fall event 2021 and this year – we can expect Amazon to introduce additional accessories for the product.

Amazon Sidewalk, Matter

Amazon’s Sidewalk was launched a couple of years ago. It came as a smart device network enabling multiple Ring, Echo, and other compatible devices to function together by creating a low power consumption and long-range network.

Matter, which is a tech giant’s tool to fill the gaps between Amazon Alexa, Apple HomeKit, and Google Home, is expected to arrive this fall with an update.

Amazon has a lot planned for the next few months. In addition to this hardware and services event, Amazon is rumored to be holding a second Prime Day-like sale in October. Though the event hasn’t been confirmed. That rumored sale would be in addition to the company’s usual Black Friday and Cyber Monday deals ahead of the holidays. Amazon’s also been expanding its Prime video service with live events like NFL Thursday Night Football games.

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