- Bollywood actor Amitabh Bachchan non-fungible token (NFT) collection has beaten all records.
- Madhushala is a collection of poems by Bachchan’s father Harivansh Rai Bachchan.
- NFT collections of ‘Madhushala’, autographed posters and collectibles, have received USD 9,66,000 (about Rs 7.18 crore).
Bachchan’s ‘Madhushala’ NFT collection has also received the highest-ever bidding in the country at $756,000 when the auction ended. Madhushala NFT is the poem collection of the actor’s father recorded in the superstar’s own voice. In addition to this, the auction also has seven autographed posters from his iconic movies and half a dozen collectibles of “punks and NFTs art and Poster collection” which have received bids worth over $100,000 on Day 1.
NFT or Non-Fungible Tokens are cryptocurrency assets that represent a wide range of unique items, both physical and virtual like real estate or digital art. An NFT is a unit of data stored on a digital ledger called a blockchain that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files.
The auction was organized by Beyondlife.Club, opened on 1 November and closed on 4 November. It is powered by Guardian Link, one of India’s biggest decentralized branded marketplaces for NFTs. Bachchan was not the first Indian celebrity to go live with the NFT auction.
Malayalam movie star Dulquer Salmaan signed an agreement with Abu Dhabi-based technology company Ammbr to hold an NFT sale last month for his film Kurup. Salmaan, who also co-produced the film, put on block the film’s poster signed by both director Srinath Rajendran and Salmaan, besides videos with embedded music and digital artwork.
Commenting on the success of his debut NFT drops, Amitabh Bachchan said:
“In this world of digitization, NFTs have opened a new realm of opportunities to engage with my fans even more than before. The successful auction of my NFTs, some of the most treasured and personal moments of my life and career were so well received and invested in by my supporters. This indeed was a very proud moment for me and, also paves way for my industry folks too to come on board and engage with their fans with this new age technology”.
Rapper Raftaar, singer Mika Singh, and YouTuber Amit Badana have also tied up with NFT marketplaces. Sunny Leone and Salman Khan have also recently reportedly announced the upcoming launch of their NFTs.
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