- 813000+ apps were delisted from Google, Apple app stores in the first half of this year.
- Over 86% of these apps targeted children aged 12 and under.
- Various factors, such as app store policy violations and developer withdrawal, contributed to the delisting of apps.
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Delisted Apps Report containing insights about mobile apps removed from Google Play Store and Apple App Store. The analysis helps developers and advertisers recognize potential threats of privacy and compliance breaches.
Pixalate’s “H1 2021 Delisted Mobile Apps Report” shows that the number of apps delisted in the first half of 2021, accounts for more than 15% of all the apps on both Apple’s and Google’s app stores combined. The apps booted off the stores had over 9 billion downloads on Play Store alone and despite being delisted, most apps can remain installed on users’ devices.
A variety of causes can lead to an app being delisted. The report mentioned that 78% of the apps had no address listed while another 5% had no identifiable address. On the Google Play Store, 66% of the apps had at least one “dangerous permission.” Of these, 27% had access to GPS data and 19% could access the camera. Some apps were also removed due to a violation of the App Store guidelines or due to the developer’s withdrawal.
Through analysis of delisted Google Play Store and Apple App Store apps in the first half of 2021, Pixalate found that:
- Over 813,000 apps were delisted from the Apple App Store and Google Play Store in H1 2021; Google had had 9.3 billion downloads and Apple apps had 21.8 million user ratings prior to delisting
- COPPA risks: 86% (Google) and 89% (Apple) of the delisted apps targeted children aged 12 and under
- 66% of delisted Google apps had at least one “dangerous permission”: 27% had access to GPS coordinates and 19% could access the camera.
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