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Big Basket may soon compete with Big Bazaar in home delivery

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HIGHLIGHTS :

  • Big Bazaar can bring lucrative shopping offers to its customers
  • Ercess Live will have full responsibility for influencer marketing
  • Margins are also not high due to tight competition in this segment.

Big Bazaar can bring lucrative shopping offers to its customers

Events marketing technology startup, Ercess Live has signed a contract to help with the marketing of Big Bazaar’s new home delivery service in South India. In addition to using its large network of influencers, Ercess Live will create a marketing strategy to help Big Bazaar compete with big companies like Big Basket and Jio Mart.

Ercess Live will have full responsibility for influencer marketing

Big Bazaar is all set to bring attractive shopping offers to its customers. Ercess Live will have full responsibility for Influencer Marketing. For this, a variety of influencers, including food bloggers, will be used. Commenting on this, Vishal Jaiswal, Founder, Ercess Live said, “Many big brands around the world are using influencer marketing. It can reach a large number of customers. I believe influencer marketing will be paid advertising in this decade. Will surpass the segment. We are happy to associate with Big Bazaar.”

Ercess Live is also trying to contribute to the protection of the environment. For this, a tree is planted on the sale of each subscription. Ercess Live is already working with many big companies in the country and abroad. The Bengaluru-based startup claims to have worked with around 700 brands and handled campaigns worth millions of dollars.

Margins are also not high due to tight competition in this segment.

Ercess Live also has a range of marketing products that event organizers can use to promote their event and sell tickets for it. Creative marketing strategies are used to help brands market the event better than a central system. However, it will not be easy for Big Bazaar to compete with big players like Big Basket in the home delivery segment as these companies already have a huge network and customers. Margins are low due to high competition in this segment.

Big Bazaar, one of the largest players in the retail segment, has a strong network of stores. Big Bazaar’s business has also been affected due to the increase in the number of firms doing home delivery of items like groceries in the last few years.

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