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Discovery Rebrands Free-to-Air Channels in U.K. to Align With Dplay – Variety



Discovery U.Okay. has rebranded its free-to-air channels, together with Quest, Quest Pink, Actually, HGTV, Meals Community and DMAX to align them with dplay, Discovery’s ad-funded streaming service.

Discovery stated the rebrand was born out of analysis that “highlighted the recognition of dplay amongst customers and its potential as a unifying umbrella model for the linear channel manufacturers.” The corporate added that it will facilitate “a frictionless transition between the on-air channels and between the linear and streaming manufacturers.”

The branding work was created in-house by Discovery Artistic London, based mostly on a refresh of Dplay Nordics by Pink Bee Artistic final 12 months.

Rebecca Diver Phillips, VP model technique, stated: “We’re proud to unveil a brand new visible identification for our free-to-air channels. With dplay serving because the unifying model, it permits viewers to navigate our content material throughout all platforms in a seamless and entertaining approach. We’re notably happy to have been ready launch it right now, whereas our ‘keep dwelling heroes’ are tuning in to our channels to look at the packages they know and love.”

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