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Facebook parent expands advertising options for cryptocurrency



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Facebook parent, Meta Platforms Inc. is making it more straightforward to run advertisements advancing cryptocurrencies.

Facebook parent, Meta Platforms Inc., is making it more straightforward to run advertisements advancing cryptocurrencies as the administrative scene for the computerized coins has developed. The parent organization of Facebook said Wednesday it would extend the number of adequate government licenses to 27 from three.

Meta expands advertising options for cryptocurrency

Already, advertisers who needed to elevate digital currency needed to present an application including any licenses they have gotten and regardless of whether they are exchanged on a public stock trade, among other data. Presently, the organization will make that assurance dependent on its rundown of qualified administrative licenses.

This change will assist with making our strategy more fair and straightforward and consider a more noteworthy number of sponsors, including private ventures, to utilize our devices and develop their business,” Facebook said in a blog post.

Facebook‘s blog post

* We’re making it easier to run ads about cryptocurrency on our platform by expanding the number of regulatory licenses we accept.

*We’re doing this because the cryptocurrency landscape has continued to mature and stabilize in recent years and has seen more government regulations that are setting clearer rules for their industry.

*These changes will help to make our policy in this space more equitable and transparent and help more advertisers, including small businesses, grow their audiences and reach more potential customers.

*Starting today, we’re updating our eligibility criteria for running ads about cryptocurrency on our platform by expanding the number of regulatory licenses we accept from three to 27. We are also making the list of eligible licenses publicly available on our policy page.

Previously, advertisers could submit an application and include information such as any licenses they obtained, whether they are traded on a public stock exchange, and another relevant public background on their business. However, over the years the cryptocurrency landscape has matured and stabilized, and experienced an increase in government regulation, which has helped to set clearer responsibilities and expectations for the industry. Going forward, we will be moving away from using a variety of signals to confirm eligibility and instead requiring one of these 27 licenses.

Hardware and software for digital currency mining.

Digital currency keeps on being a developing space and we might refine these guidelines over the long run as the business changes. This incorporates adding qualified licenses to the rundown as they become accessible and after we have looked into them.

We keep on authorizing our arrangements and eliminate deluding and hurtful promotions that disrupt our norms. Individuals should report content that disregards our Advertising Policies by choosing “report promotion” in the upper right-hand corner of any notice, which will assist us with working on our authorization and better comprehend input from individuals who depend on our foundation consistently.

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