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Freeform Launches ‘#StayTheFFHome’ Campaign Amid Coronavirus Pandemic (EXCLUSIVE)



With a view to promote well being and security tips within the wake of the novel coronavirus, Freeform is launching a multi-platform social distancing marketing campaign referred to as #StayTheFFHome, Selection has realized completely.

The aim of #StayTheFFHome is to encourage the Freeform viewers to take state officers’ “safer at residence” and “shelter in place” advisories severely. To additional entice younger adults to hunker down wherever they dwell, Freeform has put collectively a particular programming lineup to provide them one thing to binge and might be working particular PSAs on-air and throughout social media through which expertise from the community’s reveals talks in regards to the significance of social distancing and flattening the curve. Moreover, Freeform might be branding billboards and different outside posters with the brand for the marketing campaign.

“Freeform is a model that’s inherently constructed on taking a stand on points our viewers believes in — what’s extra vital at a time like this than encouraging social distancing?” Tricia Melton, senior vp, advertising, inventive and branding tells Selection.

“We’re keenly acutely aware that we’re a younger grownup leisure model — not a information or well being group — however at a time like this, persons are craving leisure content material as a launch valve from all that is happening. We’re leaning into that within the constructive manner; it’s our privilege to supply content material — each programming and social content material — that can provide our viewers a much-needed snort, or join with them in an emotional and relatable manner.”

#StayTheFFHome goals to distract, educate and entertain followers whereas creating a way of communal viewing. The concept for the hashtag really got here from “Motherland: Fort Salem’s “Taylor Hickson, Melton credit, who used it organically and caught the attention of these on the community. “We noticed it and stated, ‘That’s good,” Melton admits. “Thus, a pro-social marketing campaign was born.”

“We’re repurposing a few of our present paid billboards to help this vital message,” she continues, “and alluring our expertise to provide their time, power and platform to each affect and entertain our viewers on this difficult time.”

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The programming lineup Freeform has put collectively for #StayTheFFHome consists of an “All the things’s Gonna Be Okay” marathon on April 3, working all the first season linearly from 5:30 p.m. to 11 p.m. This may also function a stay social “talkback” with creator and star Josh Thomas (and different expertise to be introduced) on Twitter and Instagram Reside. The present might be accessible without cost on the community web site and app starting that day, as properly.

“The title of the present is hyper-relevant proper now — a lot in order that we’ve seen the phrase ‘All the things’s gonna be okay’ — unrelated to our present — popping up as yard indicators throughout the nation. It’s a message that folks simply want to listen to proper now,” Melton says. “Laughter is an incredible stress and nervousness reliever, and a sensible, witty comedy a couple of unconventional household coping with a disaster feels actually relatable.”

Over the weekend, Freeform has programmed a “Chick Flick” marathon of flicks. On April Four starting at 7 a.m., the community will run “Rock of Ages,” adopted by “Miss Congeniality,” “Miss Congeniality 2: Armed and Fabulous,” “Soiled Dancing,” “Fairly Lady,” the unique “Pitch Excellent” and “Retaining Up with the Joneses.” On April 5 these festivities proceed at 7:30 a.m. with one other displaying of “Miss Congeniality 2: Armed and Fabulous,” adopted by encores of “Retaining Up with the Joneses,” “Soiled Dancing, “Fairly Lady” and “Pitch Excellent,” after which at 8:45 p.m. “Methods to Be Single” might be added to the roster, adopted by “Forgetting Sarah Marshall” at 11:20 p.m.

The next weekend will include a brilliant hero film marathon (to not be taken totally actually however characters who defy odds and do extraordinary issues. It will start April 11 at 7:30 a.m. with “Again to the Future,” adopted by “Holes” at 10:10 a.m. after which persevering with on to incorporate Disney’s “Bolt,” the unique “Jumanji,” Disney/Pixar’s “The Incredibles,” “Spider-Man: Homecoming” and “Marvel’s Guardians of the Galaxy.”

The weekend of April 18 and 19 is being dubbed “FunDay Weekend” and can function movies which have slight fantasy to them. Kicking issues off is “What a Lady Needs” on April 18 at 7:30 a.m.; subsequent movies on this lineup embody (in linear order) “Grown Ups, “Charlie and the Chocolate Manufacturing unit,” “Matilda,” “Despicable Me,” “Despicable Me 2,” Disney’s “Wreck It Ralph” and Disney’s “The Jungle Guide” (the 2016 model).

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Lastly (for now), the final weekend to see this particular programming is the final weekend in April. It can embody all the “Starvation Video games” franchise of movies and is subsequently being referred to as the “‘Starvation Video games’ Weekend,” however that’s removed from the one programming the cabler has lined up. All of it begins April 25 at Eight a.m. with an airing of “The Waterboy” after which continues into “Pirates of the Caribbean: The Curse of the Black Pearl.” “The Starvation Video games” marathon begins at 1:15 p.m. and can function the 4 movies in a row.

“We’re in a comparatively distinctive place as a younger grownup content material model to talk on to our viewers of Gen Z and millennial viewers,” Melton says. “We’ve got a robust social media model and Freeform expertise who’re actually ‘within the demo,’ and so they — like many Gen Z and Millennials — are passionate and concerned in social points and really need to use their particular person platforms for good. We’re on this with our viewers.”

See the total schedule of particular film programming blocks under:

Chick Flick Weekend
Saturday, April 4
7:00 a.m. – “Rock of Ages”
10:10 a.m. – “Miss Congeniality”
12:50 p.m. – “Miss Congeniality 2: Armed and Fabulous”
3:30 p.m. – “Soiled Dancing”
6:05 p.m. – “Fairly Lady”
8:45 p.m. – “Pitch Excellent”
11:25 p.m. – “Retaining Up with The Joneses”

Sunday, April 5
7:30 a.m. – “Miss Congeniality 2: Armed and Fabulous”
10:13 a.m. – “Retaining Up with the Joneses”
12:47 p.m. – “Soiled Dancing”
3:24 p.m. – “Fairly Lady”
6:05 p.m. – “Pitch Excellent”
8:45 p.m. – “Methods to Be Single”
11:20 p.m. – “Forgetting Sarah Marshall”

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Tremendous Hero Film Weekend
Saturday, April 11
7:30 a.m. – “Again to the Future”
10:10 a.m. – “Holes”
12:50 p.m. – Disney’s “Bolt”
3:00 p.m. – “Jumanji” (1995)
5:30 p.m. – Disney/Pixar’s “The Incredibles”
8:10 p.m. – “Spider-Man: Homecoming”
11:20 p.m. – Marvel’s “Guardians of the Galaxy”

Sunday, April 12
7:30 a.m. – “Holes”
10:10 a.m. – Disney’s “Bolt”
12:20 p.m. – “Jumanji” (1995)
2:50 p.m. – Disney/Pixar’s “The Incredibles”
5:30 p.m. – “Spider-Man: Homecoming”
8:40 p.m. – Marvel’s “Guardians of the Galaxy”
11:20 p.m. – “Again to the Future”

FunDay Weekend
Saturday, April 18
7:30 a.m. – “What a Lady Needs”
10:00 a.m. – “Grown Ups”
12:25 p.m. – “Charlie and the Chocolate Manufacturing unit”
3:05 p.m. – “Matilda”
5:10 p.m. – “Despicable Me”
7:15 p.m. – “Despicable Me 2”
9:25 p.m. – Disney’s “Wreck-It Ralph”
11:30 p.m. – Disney’s “The Jungle Guide” (2016)

Sunday, April 19
8:00 a.m. – “Charlie and the Chocolate Manufacturing unit”
10:30 a.m. – “Matilda”
12:35 p.m. – Disney’s “The Jungle Guide” (2016)
3:05 p.m. – “Despicable Me”

5:10 p.m. – “Despicable Me 2”
7:20 p.m. – Disney’s “Wreck-It Ralph”
9:25 p.m. – Disney/Pixar’s “A Bug’s Life”
11:30 p.m. – “Jumanji” (1995)

Starvation Video games Weekend
Saturday, April 25
8:00 a.m. – “The Waterboy”
10:00 a.m. – “Pirates of the Caribbean: The Curse of the Black Pearl”
1:15 p.m. – “The Starvation Video games”
4:30 p.m. – “The Starvation Video games: Catching Hearth:
8:05 p.m. – “The Starvation Video games: Mockingjay, Half 1”
10:45 p.m. – “The Starvation Video games: Mockingjay, Half 2”

Sunday, April 26
7:30 a.m. – “Pirates of the Caribbean: The Curse of the Black Pearl”
10:45 p.m. – “The Starvation Video games”
2:00 p.m. – “The Starvation Video games: Catching Hearth:
5:30 p.m. – “The Starvation Video games: Mockingjay, Half 1”
8:10 p.m. – “The Starvation Video games: Mockingjay, Half 2”
11:25 p.m. – Marvel’s “Guardians of the Galaxy”

Watch PSAs from Freeform expertise above and under.

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