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From Apple to Amazon, advertisers returning to Twitter: Here’s what Musk said

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Elon Musk

Apple has resumed advertisement on Twitter, and after Apple’s step Amazon is looking forward to returning to Twitter for ads.

According to Bloomberg, Elon Musk confirmed on Sunday that Apple Inc. is again running Twitter ads. In addition, it has been reported that Amazon.com will resume spending around $100 million annually on Twitter advertisements. Amazon, Apple, and Twitter, meanwhile, have all remained silent.

Uncertainty over whether the site will modify its standards to prevent hate speech and misinformation has led to several corporations, including General Mills Inc. and Pfizer Inc., suspending advertising on Twitter since Musk took over. Musk tweeted his appreciation to Twitter’s advertisers on Sunday.

The development is consistent with a trend toward a negotiated resolution to the conflict between Twitter and its advertising partners.

Nearly a month after acquiring Twitter, Elon Musk has been under fire for widespread layoffs, changes that many have argued aren’t well thought through, and worries about the company’s ability to moderate its material. However, the criticism of Apple was one of the first open attacks on a major corporation.

According to Bloomberg, Musk announced Apple’s “full restart” of Twitter advertising during a Twitter spaces conversation on Saturday, emphasizing that Apple “is the largest advertiser on the social media network.” Approximately 90,000 people listened to the computer mogul as he spoke for nearly two hours on his private jet.

 

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