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Google rolls out My Ad Center to help users better control their ad experiences

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My Ad Center

Tech giant Google finally rolls out My Ad Center on Search, YouTube, and Discover. My Ad Center will be a unified location where all Google account users will be able to monitor and control their ad preferences across supported Google services.

First unveiled at Google’s annual developer conference Google I/O in May 2022, My Ad Center expands on the company’s privacy controls by enabling users to choose to see more ads from the brands and topics they like and less from the ones they don’t. The feature will be accessible directly from ads on Search, YouTube, and Discover.

Users have the choice to turn off ad personalization completely from easy-to-find controls on My Ad Center. The option to turn off personalized ads in My Ad Center applies to the ads users see on and off Google. This will automatically apply on any device where they are signed in to their Google account.

Google rolls out My Ad Center on Search, YouTube, and Discover

They can also choose to block sensitive ads around categories such as alcohol, dating, weight loss, gambling, pregnancy, and parenting and learn more about the information the tech giant uses to show these ads to them and personalize their ad experience.

Google says that one can also decide what types of web and app activity are used to personalize their ads. For instance, if users don’t want their YouTube history to be used for ad personalization, they can turn it off in My Ad Center.

These settings will also be universal. It will carry over to all devices where the user may be signed in with the same Google account.

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Features of My Ad Center

The new My Ad Center will have three key features. These include more controls for activities used to personalize ads, expanded user control over sensitive categories, and dedicated advertiser pages.

More control over activities expands upon Google’s privacy control. This will allow users to have a more direct approach to controlling the ads they see. Expanded control over sensitive categories will allow users to see fewer ads in five categories – alcohol, drugs, gambling, pregnancy & parenting, and weight loss. These controls will affect ads on not just YouTube and Display but also Search and Discover.

Lastly, dedicated advertiser pages will help users have more information on advertisers. They can also see ads posted in the last 30 days all in one place

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