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Google unveils smartphones and smartwatch that undercut Apple on price

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Google New Smartphones

Alphabet Inc.’s Google on Thursday said its new Pixel phones are better to compete with Apple Inc. and Samsung Electronics Co. Company’s new Pixel 7 smartphone lineup and its first-ever Pixel smartwatch, packed with tracking and health features from its subsidiary Fitbit.

Pixel phones will deliver improved voice and camera features while bringing back facial recognition for unlocking the device. The company’s Pixel 7 and 7 Pro devices offer more affordable prices than the dominant duo of the mobile market. The device will be arriving in at $599 and $899, respectively

The 6.7-inch Pro version has an additional zoom camera, a better display, and more memory than the 6.3-inch Pixel 7. Google’s Pixel phones every year serve as the showcase for the company’s latest Android software and artificial intelligence-based services, such as Google Assistant.

“Google cannot afford to bet its future on Samsung not just for the US market but for the higher-end market across the board,” said Atlanta-based mobile industry analyst Carolina Milanesi. “It also needs a clean experience to show off its AI.”

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