Do you like infographics? You will be surprised, but even if you personally don’t like infographics, your brain will definitely do. Scientists have proven that the human brain processes images 60,000 times faster than text. Moreover, a person who knows how to create infographics will be able to quickly convey a large amount of information to their audience.
A few years ago, only an experienced designer could create the best infographics. Fortunately, you don’t need any special skills to create it these days. There are many applications and platforms where you can create a logo for free, various designs, and even find infographic design templates. If you wish, you can surprise people with a quality project using a special constructor. If you want to make an infographic that can attract and hold attention, then this article is for you.
Before proceeding to the design, selection and layout diagrams denote the objectives pursued by our infographics. In other words, why are we creating infographics? It is not about global goals like complex data processing or increasing site traffic. In this case, clear, concrete, realistically achievable communication goals should be solved.
You create infographics that will benefit your audience. The pyramid of questions helps to formulate 3-5 topical questions concerning the key problem:
- Key problem. The main question that the infographic answers.
- 2-3 auxiliary questions. Questions that reveal audience problems (what, how).
- 1-2 clarifying questions. For analysis (why).
These questions will form the basis for your visual project and structured storytelling. This is the first step towards the creation of high-quality infographics.
It’s time to answer the questions that were formulated in the first step. If you have your own data to answer all these questions, go directly to the third step. If not, don’t worry, we will help you. There is a ton of data in the public domain that you can use, you just need to know where to look for these treasures.
Let’s take a look at several ways to get quality data without doing your own research:
- Advanced Google Search. Google is often the best place to start a search. You can get more accurate results on Google using special characters or words.
- Database Search. Although Google searches are fast and easy, the collected data often requires processing, which can be time-consuming. Here we have the databases where the information is structured – Statista (market analysis), Kaggle (uploaded by users data sets about everything – from chocolate bars to finance start-ups), Google Trends Datastore (Datasets from Google News Lab), Google Academy (a search engine for the texts of scientific publications).
So you have questions to be answered and you have data to answer the questions. The next step – the presentation of data through visualization, i.e. in the form of an infographic.
So, first of all, you need to define the purpose of providing each piece of rendered data. This could be:
- showing changes
- Disclosure of relationships
All that’s left is to create the layout and work on the design. Placing the very first element on a page can be tricky, but we’ve put together a few guidelines to help you get there.
- Using a symmetrical grid to lay out some elements is an easy way to enhance your infographics. Using a grid allows you to organize items and control audience attention.
- If the prospect of creating a layout from scratch scares you, we suggest using ready-made templates that are easy to edit. The main thing is to select a template with which your content looks the most advantageous. The best way to do this is to forget about the palette, design, chart types, and graphs for a while.
- To choose an infographic template, decide on the number of elements in the layout and their order. Once you’ve chosen the right infographic template, paste the data into it.
The text is only needed to understand the main theses and serves as a complement to the graphic elements. Shorten your text to the short paragraphs. Choose a readable font for your body text, then size and only after you can style the main heading, section table of contents, meaning, and visual highlighting to better convey the key message of your project.
An easy way to achieve consistency is to repeat the design foundation, emphasizing the placement of graphic elements on a grid. Color is a powerful communication tool, but truly top-notch infographic designs work even in black and white. Color schemes are like a bonus to help your audience understand the content. Use color to highlight the most important information or to group related items.
Don’t forget the shades of gray. If you use them as a background to highlight the bright colors, they can make the integrity of the entire composition. If you apply what you’ve learned to fonts, objects, white space, and color, you will surely be able to create good infographics. Good luck!