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How to Fix Facebook Ad Dimensions on Instagram



If you are having trouble fitting your ad photos and videos on Instagram, this article is for you!

Connect Facebook Ads On Instagram

Instagram has been growing as a marketing tool for businesses. It has millions of users that your business can reach, making the platform a great way to promote your products and services with just a couple of clicks from users anytime and anywhere.

Know that Facebook and Instagram are both connected since Facebook owns Instagram. So you can connect your Facebook ads on Instagram. However, you need to be careful since your formats might be wrong. Read more to find out how you can fix your Facebook ads on Instagram.

Instagram Ads are paid posts the platform boost to increase its visibility to potential clients of the product or service. It looks similar to the posts of its users but is actually paid advertisement by businesses. Learn how to Facebook ad sizes and discover the correct dimensions for your ads.

 Fix Facebook Ad Dimensions on Instagram

How to Fix Facebook Ad Dimensions on Instagram

Types of Ads on Instagram

Instagram ads vary in format. You can use several formats to promote your business, but you should know which format will suit your marketing goals, including having high engagement.

Here are the types of Instagram ads format you can choose from:

Stories Ads

Stories ads are promos that appear between Instagram users’ stories. It allows connection with the users because it isn’t any different from the usual IG stories. It’ll be easy for users to visit a business profile and shop with the “Swipe up” feature linking the business to them.

Photo Ads

Photo ads are those that appear on the feed of the users. As the users are scrolling through their feed, they can come across a business’s photo ad. It can also have multiple photos in one post where users can swipe right.

Video Ads

Video ads are also posted on users’ feeds. However, videos in these ads can only last up to a minute. An ad can also have multiple videos where users can swipe right.

Carousel Ads

Carousel ads are a series of images posted in users’ feeds. These ads are used for multiple product endorsements and work akin to a product catalog.

Collection Ads

Collection ads directly connect your shop to the users. It’s where the users can click and purchase the product endorsed to them. It’s like posting your shop’s online site on Instagram.

Explore Ads

Explore ads are on the Explore button on Instagram. Users will see these ads once they are searching usernames and click on explore. There is a magnifying glass icon on Instagram, and once the user taps it, the ads will appear. The explore ads can be a photo, video, or story.

Shopping Ads

Shopping ads work when users click on the product, and the price appears together with the link of the shop site. It’s a small ad on a photo or story to answer the user’s curiosity about the price and where to get the product.

Can Facebook Ads Be Connected to Instagram Ads?

Yes, Facebook ads can be connected to Instagram ads. Facebook owns Instagram, making it easier to connect features of the two sites. You can post your Facebook ads on Instagram or vice versa. Putting your ad on two of the biggest social media platforms out there will earn you high engagements to promote your business and products.

You can identify ads with the “Sponsored” label on posts. It’s located at the top left portion of photos, videos, and stories. It also has links to business sites that users can click.

How to Run Facebook Ads on Instagram Ads

Linking your Facebook ads and Instagram ads can take some time. You need to be familiar with how to connect the two. Once you learn how these two platforms work hand-in-hand, it will be much easier to promote your business’ products, services, and profile.

Here are the steps to connect Facebook ads to Instagram Ads:

1. Link Your Facebook Page With Your Instagram Account

In order to post your Facebook ads on Instagram, you need to link your Facebook page to your Instagram account. First, go to your Facebook settings, click on the “Accounts Center,” and then log in to your business’s Instagram account. After signing in, your Facebook page and account will be linked to your Instagram account.

2. Ads Manager

Use the Ads Manager to automatically post Facebook ads on Instagram once you have new ad posts on Facebook. In the ads manager, the following steps are used to create an ad that the business can also share on Instagram:

1. Go to Ads Manager and choose “+Create.”

This is where you’ll create your ad workflow and set objectives. You can choose between a guided creation or quick creation. Guided creation is for new business owners who are still having a hard time figuring out how to create ads. At the same time, quick creation is for those who are already familiar with creating ads.

The objectives you can choose from are:

  • Brand awareness
  • Reach
  • Traffic
  • App installation
  • Engagement
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

2. Identify your audience

Next is to choose your target audience or the people you want your ad to reach. You can select your potential clients’ age, gender, and locations.

3. Select ad placements

Pick where the ad will be placed. You can select on which Facebook and Instagram format you will be placing the ad.

There are two options to choose from – automatic placements and manual placements. Facebook Ads Manager automatically chooses automatic placements on what format and platform your ad may perform well. On the other hand, manual placements let you choose where you want your ads to appear.

4. Choose budget and schedule

Set your budget and duration of the promotion. You can choose how much you want to spend for a day for your ad and settle on how long you want your ads to run.

5. Create the ad

Once you have completed all the processes, you can confirm the ads.

Are the Sizes of Facebook Ads Same With Instagram Ads?

The sizes of Facebook ads are different from Instagram ads. This is because Facebook ads have more types of ads than Instagram. There are right column ads, different carousel ads, and even Messenger ads. The sizes of these ads are different from each other. Meanwhile, Instagram has fewer types of ads and options for sizes of videos, photos, and stories.

Know the Dimensions of Your Ads

It’s important to have the proper dimensions of ads on Facebook and Instagram, so your hard work in creating the graphics for your ads will not be wasted. You must take note of the sizes of the graphics you will be posting to avoid ads that are too large or too small to fit in Instagram. Facebook ads have different dimensions on Instagram, but photos and video sizes have similarities.

Remember the following dimensions so your ads will fit in both Facebook and Instagram:

Stories Ads

  • Resolution: 1,080 x 1920 pixels
  • Aspect ratio minimum: 9:16
  • Duration up to 15 seconds

Photo Ads

  • Landscape photo ad size should be 1200 x 628 pixels with an aspect ratio of 1.9:1
  • Square photo ad size should be 1080 x 1080 pixels with an aspect ratio of 1:1
  • Vertical photo ads size should be 600 x 750 pixels with an aspect ratio of 4:5
  • JPG or PNG format
  • <20% displayed text

Video Ads

  • Resolution: 500 px
  • Aspect ratio: 16:9 or 9:16
  • 4Gb maximum file size
  • 1 second minimum, 1-minute maximum video length
  • <20% displayed text

Carousel Ads

  • Resolution: 1080 x 1080 px
  • Aspect ratio: 1:1
  • 30 Mb maximum file size
  • 2 to 10 cards for feed, 3 cards for stories (follow story dimensions)
  • JPG or PNG format
  • <20% displayed text

Collection Ads

  • Resolution: 600 x 600 pixels
  • Aspect ratio: 1.91:1
  • 30 Mb maximum file size
  • <20 % displayed text
  • JPG or PNG format

Explore Ads

Explore ad sizes depending on whether it’s a story ad, photo ad, or video ad. You can choose the dimensions based on the sizes above.

Create Your Ads Now!

Your ads are the life of promoting your business. You need to know how to engage with your audience with the right platform. Choose the type of ads you will be promoting your business and create graphics with the correct dimensions.

Now, you know the types of ads you can create on Facebook and Instagram. You can now select your Facebook ads, connect them to Instagram for more engagements, and bring more customers to your business.


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