Even if, in your personal life at least, you could think of nothing worse than leaving behind any notion of privacy and displaying everything you say, eat, think, and do on social media in a professional context, you would be a foolish manager to ignore its power.

Especially in the case of smaller and family-run companies, correct and efficient social media marketing tools and management strategies can not only improve a whole host of areas of your company tenfold, but they can also help your business grow and expand, and here is how!

Experiment with Live Feeds

At the heart of social media, and applicable to each of the different channels, is the ease at which a customer, buyer, fan, or interested scroller can feel personally connected to and communicated with, from a celebrity to a company.

This intimate bond, as manufactured as you know it actually to be, can be amplified even more by the introduction of live feeds attached to your posts. Live videos on your feed will grab the attention of more people, meaning that your online brand awareness will sharply rise, and, most importantly, may also lead to additional sales.

Influencer Collaboration

If you are someone who always keeps one professional eye on the news, then you will be aware of the increase in faux-social media influencers who constantly attempt to win free goodies and services by promising the company that they will promote them.

Now, there is, of course, a huge difference between individuals whose sum follower count across each platform is less than a thousand and well-known, conscientious, and like-minded social influencers whose partnership will mutually benefit you both.

Outsource Social Media Management

By far the best decision moving forward, should you be all too aware of the impact of social media in general, and, specifically, advertising across the various platforms, and committed to improving influence for your own business, is to work in conjunction with a paid social media agency.

There are a huge range of benefits in hiring a social media agency, including the following, to name just a few:

• Round-the-clock customer service
• Access to leading technologies
• Expert advice
• A method of saving valuable time

Always Include Plenty of CTAs

There would be virtually no point in winning the viewership of more and more social media users every single day to your official channels if nothing actually changes in terms of the number of sales you make, and this is where CTAs (calls to action) come in.

Calls to action can be accurately summarized as buttons within your online content that encourage the reader to engage with the content a step further, whether this is being redirected to your company shop or sharing your article with their own followers. They can take the form of snappy phrases with an embedded hyperlink, such as ‘read more’ or ‘do it’, or more subtle buttons with icons of other social media sites and your official company website.

Rupali Gupta

Rupali Gupta is a blogger and professional writer who loves to write about technology and entertainment. Techzimo is one of her successful websites filled with great tech news, Know more about her on Youtube Facebook Twitter Linkedin Instagram