It is indisputable that local businesses and small businesses have been the most severely impacted by the pandemic and its repercussions. Big businesses may have had the resources to bring their operations online, invest in the necessary software, and accomplish their digital transformation swiftly.
Conversely, small businesses, which depend the most on their local community and customer base, were forced to respond to the changes as quickly as possible and in any manner they could. However, in the future, it is critical to consider which changes will be irreversible and to adapt to those. Here, we look at how your business can engage with local customers during a pandemic.
Develop a QR Code
If you want to use a simple but highly effective marketing strategy, make QR code. You can then copy or share your QR code on products and advertising, which is a good way to encourage customers to learn more about your company. Everything they need to learn about your company is on their smartphones; no need to remember a website or keep a business card to hand.
Build an online community
It is critical to maintain the dialogue with your audience. It can be extremely difficult to advertise your small business if you are unable to open your doors to the public. Fortunately, technology, particularly social media channels is there to be used for this. As a result, if you can’t speak directly to your audience, make sure to communicate with them via direct messages and chats! Begin by forming a community on Instagram, Facebook, Twitter and TikTok to inform your audience that you are still in business and will be opening up soon – do not forget to respond to messages and keep the conversation going. Do not just promote your business – look at collaborating with other local businesses and sharing information and content that customers may find useful or entertaining.
Engage with the community
Without a doubt, this is a difficult time for everyone. Other businesses and families in the area may require assistance in the same way that you do. So, before you offer a product for sale, make sure you first give something to the community. You could accomplish this by organizing volunteer or charitable efforts for anyone in the community who is in need of assistance. Likewise, you could consider collaborating with other local businesses to create a discount program for the community. Remember that, for the time being, the local shops in the area may not be the enemy and can actually help you.
Use local SEO methods
Local SEO can help you become more visible to potential customers if you have a website. This is a local search engine optimization strategy, which means your company will be more likely to appear at the top of Google’s SERP for local searches. This can be a great place to start for businesses looking to build or attract new customers. Undoubtedly, local SEO will make your company visible to customers in the area who are actively searching for the services you provide. Blog posts, landing pages, and social media can all be used to implement SEO.