The coronavirus pandemic has impacted every day life everywhere in the nation, however Oakland, Calif. artist Thao Nguyen and her band, Thao & The Get Down Keep Down, took the hardship as a problem.
The group set to movie a music video for his or her new single, “Phenom,” in Los Angeles (the place Nguyen at the moment resides) in late March, however plans for the shoot have been cancelled as fears over the unfold of coronavirus pressured a statewide statewide shelter-in-place order for California on Mar. 20.
Nguyen’s supervisor made the suggestion that they shoot an alternate utilizing the favored video conferencing platform Zoom. By Wednesday, March 25, Thao had digitally convened along with her workforce for what would function the video’s solely pre-production assembly.
Directed by Erin Murray (Ed Sheeran, Charli XCX) and Jeremy Schaulin-Rioux (PUP, Calpurnia) and produced by Victoria Fayad (Moby), the video options Nguyen performing “Phenom” from dwelling whereas a rotating supporting solid performs choreographed routines in particular person Zoom home windows.
Pieced collectively on March 29 over the course of 9 hours, the video was lower and launched to the general public inside 48 hours. Its brilliantly inventive use of know-how and choreography noticed views for the video quadruple within the final couple days.
The observe, which Nguyen says takes affect from the post-apocalyptic utopias of writers like Octavia Butler and Ursula Le Guin, is, in her phrases, a “direct descendant” of her A Man Alive observe “Meticulous Hen.” “Phenom” is accessible to stream now and can seem on the band’s fifth studio album, Temple, due Might 15 from Ribbon Music.
Watch the video under: