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Instagram brings Likes on Stories With New ‘Private Story Likes’ Feature

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The photo and video sharing platform- Instagram is introducing a new way to engage with Stories.  Instagram brings a new Private Story Likes feature that allows users to like Instagram Stories of others without sending a direct message (DM). Likes on Stories are completely private, and there are no counts. They appear as hearts next to users’ handles in the Story creator’s view sheet.

Previously, users have to re-share the stories or reply to them with a comment. These responses appear in the DM inbox of the users. With the latest update, users can mark their likes for the Stories without cluttering their DM inbox.

The Meta-owned platform began testing the feature in January. The main aim of this feature is to enable people to react to Stories without having to send a DM.

Instagram head Adam Mosseri on Tuesday announces the rollout of Private Story Likes functionality through a video on Twitter. With the latest update, users can tap the heart icon like a regular feed post. Tapping the like button placed between Send Message option and the paper airplane icon doesn’t send a DM notification to the user.

Instagram Stories to Have Private Likes Feature

Unlike regular Instagram posts, Private Story Likes will not show a count. They will appear in the viewer sheet, not in your DM thread. The likes will be only visible to the person who has posted the story. The company has no plans to make them public.

Instagram already allows the audience to react to stories using emoji. The reactions can only be viewed by the story’s author, just like the new likes feature. The feature already rolls out to selected users.

Why does IG Tests Story like Feature?

Experts claimed that Instagram decided to test its new Story Likes so that there can be a new means of measuring engagements on Instagram Stories. This simply means that Instagram wants its creators to engage with one another even more, especially since many people are now relying on various online platforms.

Before this, Instagram introduces a set of new features to make it easier for users to remove posts, comments, and other activities from the platform. This allows users to bulk delete or archive all of their content including posts, Stories, IGTV, and Reels along with their interactions like comments, likes, story sticker reactions, etc.

Also, Instagram lets users filter their content and interactions by date and search for past comments, likes, and stories replies from a specific date range in the Your Activity section.

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