- Instagram Create Marketplace- a new initiative to help people make money on Instagram.
- The announcements are part of Facebook’s effort to serve the creator economy.
- Influencer partnerships can have a huge impact on campaign success.
Facebook Inc.’s Instagram is creating a marketplace so brands can connect with influencers they may want to pay to promote their products.
Facebook Chief Executive Officer Mark Zuckerberg and Instagram head Adam Mosseri announced the new marketplace Tuesday in a live video on Instagram.
“Matchmaking is something we can add a lot of value for.”
People with a high following often get ask by brands to promote products to their fans, either via email or Instagram direct messages. That has resulted in an opaque system, where the prices paid for the same kind of promoted posts vary greatly, Mosseri said.
The company hasn’t yet released further details on how the marketplace will work. It’s part of a suite of new initiatives to try to help people make money on Instagram.
Instagram Create Marketplace: Useful tips
The right collaboration could give your brand a major boost – and if you are looking to get started with influencer marketing, Instagram recently shared some tips to help.
1. Find Happy Customers and Share Their Stories:
Lund also advises that brands should celebrate their happy customers, by using their stories. Lund says that brands should capture these stories, then pay to turn them into promotions.
2. Use Branded Content Ads:
Lund’s final key tip is to utilize Facebook’s branded content ads to maximize that more personal, connective messaging.
Lund says that he thinks that “Facebook and Instagram’s branded content ad is potentially the most effective ad format we’ve seen”, because it combines the improved resonance of influencer posts with the platform’s ad targeting tools, giving you the authenticity of those more personal messages, with the focus of ads.
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