Connect with us


Instagram Is Shutting Down Separate IGTV App For Long Form Videos – Here’s Why




Meta-owned photo-sharing platform Instagram is shutting down its standalone app for Instagram TV (IGTV). Instead, it will focus on keeping all videos on the main Instagram app.

This seems like a step back for creator monetization, but Instagram’s looking to replace this with sticker ads for Reels and other options.

Instagram, in its blog post, said that the company is getting rid of the standalone IGTV app as “part of its efforts to make videos as simple and possible to discover and create.” The blog post also says that videos in the main app will have a full-screen viewer with tap-to-mute and that the company is also working on a way to make sharing and viewing videos easier.

Instagram is also planning on “testing a feature that will bring ads on Reels.” Instagram’s parent company Meta confirms the shutdown of the IGTV app. There are speculations that the app will shut completely in mid-March.

Here’s a look at what’s changing on the Instagram IG video.

First of all, Instagram declares that it’s a separate IGTV app that will shut down in the coming months.

The IGTV app was launched back in 2018 when its rival YouTube launches a similar platform for vertical videos. The app comes with an IGTV button that took users to IGTV content on the main app. But in 2020, the company removes that button saying that very few people use it. After that, the company announces that IGTV was being renamed “Instagram TV.” The company also said it plans to bring IGTV’s hour-long time limit to regular videos as well.

In its announcement, Instagram also shifted its focus to short-form videos, Reels. The company said that reels will continue to be the biggest contributor to the engagement growth on the app and the company plans to continue investing in reels. “The reel continues to be a growing and important part of Instagram and we are excited to invest even more in this format,” the company said in a blog post.

Thanks for reading!!

Stay Connected for more latest updates

Also read: PlayStation Plus Game Pass competitor ‘Project Spartacus’ could launch soon

Also read: Google Play Pass debuts in India; Offers over 1,000 apps, games without ads, in-app purchases

Click to comment

Leave a Reply

Your email address will not be published.

Copyright © 2020 - 2021, All rights reserved.