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Instagram is testing a way to turn video posts into Reels

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HIGHLIGHTS

  • Instagram is testing a feature that turns video posts into reels.
  • The feature is being tested with a small group of users globally.
  • An Instagram spokesperson says this feature will simplify and improve the video experience on Instagram.

Instagram is testing a feature that turns video posts into reels.

Instagram could completely scrap video posts in favor of Reels if the company’s current tests prove successful. The change is currently being tested with select users around the globe and is part of Instagram’s plan to simplify video on the app

Meta-owned photo-sharing platform Instagram has confirmed that it is testing a change that turns video posts into Reels.

An Instagram spokesperson says this feature will simplify and improve the video experience on Instagram.

According to a report, the company said the change, which is currently being tested with select users around the world, is part of Instagram’s plan to simplify video on the app.
“We are testing this feature as part of our efforts to simplify and improve the video experience on Instagram,” a spokesperson from Meta was quoted as saying in an email.

Last year, Instagram chief Adam Mosseri said the app was “no longer a photo-sharing app”. He said the company was prioritizing a shift into video amid competition from YouTube and TikTok. Instagram has already combined IGTV’s long-form video and Instagram Feed videos into a simple format called Instagram Video.

The feature is being tested with a small group of users globally.

A screenshot posted on Twitter by social media consultant Matt Navarra showed that people who are part of the test will see an in-app message that says “video posts are now shared as Reels”.
The message indicates that if your account is public and you post a video that ends up being turned into a Reel. Anyone can discover your Reel and use your original audio to create their Reel, the report said.

The feature is still under testing, and it is unclear if it will be permanent. It’s also unclear what will happen to already-posted Instagram videos. And whether you will still be able to upload 10-minute videos or up to 60 minutes if the account is verified.

Instagram has not yet announced a release date for the new functionality that converts video posts into Instagram Reels for all users. The social networking site is also anticipated to announce soon what will happen to the existing video posts on the platform.

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