- Facebook puts Instagram Kids on hold amid criticism of the planned app.
- The company will continue to build parental supervision tools to enable parents to oversee their children’s accounts.
- The company also stressed that pausing the program does not imply that the idea was bad.
Facebook has decided to pause the project for developing a version of Instagram for kids under the age of 13, following widespread criticism against the idea. Last month, Democratic US lawmakers urged Facebook executives to abandon plans to launch a version of Instagram for children under age 13 because its members feared it would put young users at “great risk.”
The Company also introduces new policies which would make it difficult for adult users to get in touch with a young user if he is being followed by a young user. Several prompts have also introduces to notify the young user about the suspicious behavior of adult users who are trying to get in touch with them.
The Company officials said:
“We believe building “Instagram Kids” is the right thing to do, but we’re pausing the work. We’ll use this time to work with parents, experts, and policymakers to demonstrate the value and need for this product. We’ll continue to build opt-in parental supervision tools for teens. The reality is that kids are online. They want to connect with their family and friends, have fun and learn, and we want to help them in a way that is safe and age-appropriate.”
The Company wanted to provide an update on their work to build an Instagram experience for people under the age of 13, often referred to as “Instagram Kids.” They started this project to address an important problem seen across our industry: kids are getting phones younger and younger, misrepresenting their age, and downloading apps that are meant for those 13 or older.
The company also stressed that pausing the program does not imply that the idea was bad. The Company believes that it’s better for parents to have the option to give their children access to a version of Instagram that is design for them — where parents can supervise and control their experience — than relying on an app’s ability to verify the age of kids who are too young to have an ID.
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