- Instagram extends the video time limit for stories by 60 seconds.
- The feature is currently in the testing phase
- The app is also testing a new Stories layout.
Finally, Instagram is all ready to roll out a new feature for uploading longer, uninterrupted IG Stories. The new feature will let users share 60-second Stories in one slide. Currently, Instagram does not allow users to share longer videos in stories in one go. Instead, it breaks the video into 15-second mini-clips.
Please keep in mind that this is an experimental feature, and Instagram has yet to officially announce it and make it available to everyone worldwide. Matt Navarra, a social media consultant, was the first to notice the longer version of Instagram Stories
Instagram Stories lives up to its name.
For the time being, the longer duration of Stories is only available for testing on Instagram. It remains to see whether the 60-second format for Stories will carry over to Meta’s other properties, namely WhatsApp and Facebook. A new feature on one of these platforms is frequently replicated on the others.
A spokesperson from Meta confirmed the new update on Instagram stories. “Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips
Instagram is introducing new features to keep the app more engaging and interactive to rival the short video app TikTok. The new update will be helpful for creators who want to push more video content on without any interruptions.
In addition, the ability to post longer uninterrupted Stories somewhat blurs the lines between Stories and Reels. Now, the users have two options when it comes to posting a 60-second video.
As Instagram pivots to video, the social network has been increasing the time limits on its video products. In June, the company added support for longer Instagram Reels of up to 90 seconds, up from the previous 60 second-limit. Instagram also recently made a system change that sees new video posts that are shorter than 15 minutes automatically shared as Reels.
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