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IPL 2022: Disney+ Hotstar announces new audio descriptive Hindi commentary feature

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Disney+ Hotstar

Highlights:

  • Disney+ Hotstar has introduced an Audio descriptive Commentary in Hindi.
  • This will significantly increase their access to live sports so that every Indian household.
  • The commentary is conducted by cricket commentators of Prasar Bharti alum.

Making the ongoing Tata IPL 2022 more accessible to its users, Disney+ Hotstar has introduced Audio Descriptive Commentary in Hindi. The feature, as its name suggests, allows Disney+ Hotstar users to hear the detailed commentary of IPL matches. Its aims to help visually impaired, elderly, and regular cricket fans to get every detail of the match while it is going on on the field and running live on the screen. The commentary is conducted by cricket commentators of Prasar Bharti alum — the voices that were heard on radio and television in the past.

By making the on-field action inclusive, through its pioneering technological innovations, Disney+ Hotstar aims to cater to under-served communities and the elderly. This will significantly increase their access to live sports so that every Indian household can partake in the excitement and fun of watching IPL. This feature is part of the brand’s accessibility initiative to enable access to entertainment for everyone that is a one-of-a-kind synergy of radio and television as a medium.

Disney+ Hotstar launches new inclusive streaming features

The new feature can access by viewers in India, Canada, and Singapore. The commentary conducts by radio broadcasters of Prasar Bharati namely, – Sanjay Banerjee, Ajay Mehra, Sunil Vaidya, and Naveen Srivastava. For this, you need to take a subscription to Disney+ Hotstar. Alternatively, you can do recharges on your Airtel and Jio SIMs to get free access.

With the introduction of the new commentary feature, Disney+ Hotstar has essentially brought its streaming platform closer to traditional mediums of watching cricket matches — the radio and television. It would help the company attract more Indian cricket fans. Earlier this month, Disney+ Hotstar reported 50.1 million paid subscribers, representing nearly 36 percent of the total Disney+ subscriber base. The platform also regularly ties up with various telecom operators including Airtel, Vi, and Jio to offer its bundled subscription for their prepaid and postpaid customers — to continue to leverage the growing number of smartphone users in the country to expand its user base.

The final match of IPL 2022 will take place tomorrow (May 29) at 8 PM IST between Gujarat Titans and Rajasthan Royals. You can watch the match on your smart TV by downloading Disney+ Hotstar. However, non-smart TV users will have to take a subscription to Start Sports or Start Sports 1HD to watch the match.

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