Any modern business needs a strong online presence if they intend to stay relevant and competitive. This doesn’t just mean having your own eCommerce shop or posting on your social media accounts, either, although both of those things are important. If you want to bring more organic traffic to your website and convert those visitors into customers or subscribers, then you’ll need to focus on search engine optimization (SEO).
This is the practice of climbing search engine results pages (SERPs) by increasing your domain authority (DA) in your niche and convincing search engines that your content is among the best around. These days, it isn’t just about keyword research anymore, and simply stuffing your web pages and content with keywords can even backfire. Thanks to natural language processing updates to search engines, they can now understand the intent behind the keywords used and judge which content actually has the most relevance for their users.
SEO may be a constantly evolving process, but one thing has remained constant over the years. Link building is still the fastest and most reliable way to climb the rankings. Of course, you need to do it the right way with high-quality links, rather than trying to trick search engines with black hat shortcuts. Basically, black hat practices are ones that seek to manipulate vulnerabilities in search engine algorithms. While these techniques may provide short-term results, they’ll be useless once they’re found out, and your site may even be penalized for them. If you want to keep your links relevant in the long term and ensure all your SEO efforts continue to work for you, then you’ll need to employ some of these techniques you’ll see when you hire white label link building services.
A great way to boost your own domain authority is to get backlinks (links to your own website) posted on high-quality sites in your niche. This is a great way for even small businesses to get quality links that can make a big difference. How do you do this? Through effective blogger outreach.
Basically, you want to introduce other people in your niche to your products and services. This works best if you already have linkable assets, which could be something as simple as product pages. Look for great content online that either covers the same problems your products and services are trying to solve or uses the same industry keywords as your content. You may even be able to make guest posts on these sites. Any backlinks or brand mentions that you can get on these sites will help you establish yourself as an authority for your target audience. You can even reach out to news sources using tools like Help a Reporter Out (HARO).
Broken Link Building
This is a simple technique, but it’s an effective one when used properly. Basically, this is where you hunt down broken links on other websites. Check what the resource for the broken link was supposed to be, and if you have (or can create) a similar resource, contact the webmaster about their broken link, so you can replace it. A great way to find broken links is to search for error pages on competing websites.
Frequently called the future of online advertising, content marketing is when you produce any original content (blog posts, videos, podcasts, etc.) that shows off your products, services, and expertise. This is where an SEO agency can really come in handy by getting their expert writers and producers to make relevant and engaging content for you. Post your original content on social media so that it can be shared, and when you’ve started to gain trust with your target audience, you’ll find it easier to use your content for backlinks.
It takes a good deal of effort, but original content creation is one of the most reliable ways to climb the ranks. Best of all, any content you create is yours indefinitely. Unlike paid ads and traditional advertising, content marketing will work for you forever.