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Meta acquires VR fitness subscription service Supernatural

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Highlights:

  • Meta buys VR fitness service Supernatural.
  • Mark Zuckerberg highlighted fitness as one of the company’s expansions into the metaverse.
  • The company is developing a smartwatch with a front-facing camera.

Facebook made it pretty clear that it’s focusing on the metaverse, when it rebranded itself as Meta, and its latest acquisition is part of that effort. Jason Rubin, the company’s VP of Metaverse Content has revealed that Meta is acquiring immersive virtual reality workout app Supernatural for Oculus Quest headsets.

It’s a sensible acquisition as the company looks to broaden its VR and other ambitions into a kind of metaverse. Supernatural was also, no doubt, a particularly hot commodity over the past year. Supernatural will operate as part of Meta’s Reality Labs division. The company added that its existing staff of coaches, choreographers, and managers will remain on board after the acquisition. Supernatural will operate as part of Meta’s Reality Labs division.

Fitness app Supernatural is becoming part of Meta

Meta is also reportedly developing a smartwatch with a front-facing camera and rounded screen, according to an image of the device found inside one of the tech giant’s iPhone apps. The watch is said to have a detachable wrist strap and a button at the top of the watch case. The large display looks similar to that of the Apple Watch.

Supernatural was one of the first VR games to charge a subscription. You pay a hefty fee per month in exchange for new daily workouts and licensed music. Other VR exercise apps tend to use original electronic soundtracks with more generic sounds, which brings the cost down; but Supernatural’s live coaching and new popular music made it a popular brand — and today’s acquisition ensured it’ll remain on Oculus platforms exclusively.

Along with the $400 million in cash and roughly $1.6 billion in stock that Facebook paid for Oculus, an additional $300 million in cash and stock incentives will be awarded to Oculus if it hits certain milestones. “We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate,” the companies said in a joint statement.

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