- Microsoft launches a personalized news service “Microsoft Start”
- The company includes news and media channels from more than 1,000 publishers.
- You can currently access it through Google Chrome and Microsoft Edge.
Microsoft rolled out a personalized news feed called Microsoft Start, which will be available both as a website and a mobile app. This move will allow the software company to better compete with news feeds provided by Apple. Microsoft Start includes news and media channels from more than 1,000 publishers. Microsoft uses AI and machine learning algorithms to sort through which news is presented to users.
Microsoft Start users can click on the “Personalize” button to manage their interests and optimize news recommendations from the get-go. In addition to news, Microsoft Start also features information cards providing updates on weather, finance, sports, and traffic.
Unlike many news sites that show pop-up ads while reading, Microsoft Start has standalone advertisements units flagged with a green “Ad” badge to clearly distinguish ads from news content. This is similar to the ad units available on the MSN portal. The service will also power the News and Interests experience on the Windows 10 taskbar and the Widgets experience on Windows 11. In Microsoft Edge, it will be available from the New Tab page, too.
It is conveniently available:
- As a standalone website (available on Microsoft Edge and Chrome) – MicrosoftStart.com
- As a mobile app on both Android and iOS
- From the News and Interests experience on the Windows 10 taskbar
- From the Widgets experience in Windows 11
- From the Microsoft Edge new tab page
How to set up Microsoft Start to personalize your newsfeed?
1. Go to microsoftstart.com, and click Personalize in the top right corner.
2. Under Discover Interests, click the + button next to topics you’d like to follow. Scroll down for different areas in news, entertainment, sports, money, lifestyle, health, and more. Or, use the search bar at the top of the screen to find more options.
3. Click Home, and your news feed should now better reflect those interests.
4. To follow specific publishers, go to Personalize, and use the search bar to type in the name of the publication. Click the + button to follow. You can also mute publications you do not want to see content from.
Users can also react to stories with emojis while browsing the home page itself. Microsoft News and Microsoft’s widgets, aiming to give easier access to the news you care about most across all your devices.
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If you are interested in trying Microsoft Start, it is available online right now or via the iOS and Android mobile apps.