- Microsoft Store Opens the Door to Epic, Amazon, and Other Third-Party App Stores.
- The company also released updated policies for the Microsoft Store.
- It would not take a cut from app developers’ revenue when the apps manage their own in-app payment systems.
Microsoft Corp will allow Epic Games Inc, Amazon.com Inc, and other firms to integrate their app stores into the technology giant’s marketplace, giving more options to third-party developers. The new Microsoft Store will launch on Oct. 5 – the same day as Windows 11. The company also released updated policies for the Microsoft Store. Microsoft has already cemented a partnership with Amazon that will give users access to the Amazon Appstore within the new Microsoft Store.
Microsoft Store to allow for native commerce engines
Microsoft’s approach is aimed at attracting content providers to its platforms by contrasting its policies with those of Apple Inc, which is in a legal dispute with Epic over fees charged in the iPhone maker’s App Store. The world’s largest software provider also said it won’t take a cut of purchases made through the digital storefronts if the third party has its own payment systems.
This new arrangement for carrying e-commerce on Windows 11 should give rise to more developers hosting their apps and games on the store, and keep all the profits to themselves. Panay made it clear that developers can also choose to opt for Microsoft’s commerce engine, in which case the latter will keep some share of the income.
Another big announcement regarding app distribution on Windows 11 is the support for Android apps. Windows 11 will allow for Android apps to be integrated right into the taskbar and Start menu. As the preview showed, Android apps will run in the original layout that they were designed for. That means apps like TikTok and Instagram will appear in narrow windows instead of fullscreen apps. Microsoft is using the Intel Bridge technology to port these apps from the Amazon App Store.
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