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Movie Theaters and Concerts Could See Major Attendance Drop Post-Pandemic (Study)



After a month of accelerating nervousness and self-isolation as a result of coronavirus pandemic, audiences within the U.S. are largely not wanting to return to public occasions as soon as the disaster subsides, in line with a brand new examine.

In a survey of 1,000 shoppers within the U.S., 44% of respondents mentioned they might attend fewer giant public occasions, even as soon as they’re cleared by the CDC, with 38% saying they’d attend about the identical quantity, and 18% saying they’d attend extra. And 47% agreed that the thought of going to a significant public occasion “will scare me for a very long time.”

The examine was printed by Efficiency Analysis, a sports activities and occasions analysis agency, in partnership with Full Circle Analysis Co.

The information for film theaters was significantly grim, with 49% of respondents saying it could take a couple of months to by no means for them to return, and 28% saying that they may attend film theaters much less typically as soon as they’re protected. Whereas 15% of respondents mentioned they plan on going to the films extra typically post-pandemic (and 58% mentioned their attendance received’t change), the web impact suggests an alarming erosion of theatrical returns that theater exhibitors and studios alike can sick afford.

Main indoor live performance venues, indoor sports activities venues, and — of serious curiosity to the Walt Disney Firm — theme parks look like the toughest hit by the pandemic, with 56%, 51% and 50% of respondents respectively saying it could take wherever from a couple of months to presumably by no means for them to return, even after they’ve been deemed protected. A 3rd of respondents additional mentioned they plan to attend indoor sports activities venues and indoor live performance venues much less typically after the COVID-19 epidemic has subsided.

Out of doors parks and seashores, outside sports activities venues, and zoos and aquariums look like the least affected, with 64%, 56%, and 55% of respondents respectively saying they might return straight away or inside a couple of weeks.

Even for individuals who do say they may return to public venues, nevertheless, the opportunity of catching a pathogen can be entrance of thoughts: Two-thirds of respondents mentioned their concern over the cleanliness and sanitation of venues and restrooms can be increased than previous to the pandemic; 65% acknowledged concern for the cleanliness of meals service areas; and 59% mentioned they are going to be involved about crowds and their common proximity to strangers.

The information isn’t fully dangerous, nevertheless: 46% mentioned they may worth going to public occasions greater than they did earlier than, and 53% reported a “pent-up need to attend the occasions I really like” as soon as the pandemic is over.

A overwhelming majority of respondents — 66% — mentioned the choice by main sports activities organizations to droop public occasions was “about proper.”

The examine, which has a margin of error of three%, drew from shoppers in Full Circle’s analysis panel, who have been surveyed between March 23 to 26 — when the variety of confirmed COVID-19 instances within the U.S. almost doubled from 43,667 to 83,836. The variety of confirmed U.S. instances presently stands at over 184,000, as of Tuesday afternoon.

Todd Spangler contributed to this report.

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