MTV Worldwide has ordered a fast-turnaround dwell and interactive digital gameshow sequence designed to entertain viewers within the midst of the coronavirus pandemic, hosted by actuality TV star Charlotte Crosby.
The “MTV Recreation Evening With Charlotte Crosby,” consisting of six 30-minute episodes, will stream dwell from Crosby’s dwelling on a weekly foundation from 8.30 P.M. Thursday throughout MTV Worldwide’s Fb and YouTube channels.
The sequence can be remotely produced by ViacomCBS Digital Studios Worldwide utilizing cloud-based platforms Grabyo and Zoom.
Every week, Crosby will movie herself dwell from dwelling, conducting quizzes, video games and challenges that audiences can play together with at dwelling.
In every episode, Crobsy may even be joined by a variety of her movie star mates from their properties by way of video hyperlink, who may even be competing within the video games.
Viewers will have the ability to work together with Charlotte throughout the dwell stream, posting feedback, likes and placing inquiries to her for the celebrities. Visitor stars confirmed to take part embody “Geordie Shore’s” Sophie Kasaei and “TOWIE’s” Bobby Norris.
Crosby is thought from her appearances in MTV’s “Geordie Shore” and for profitable the 12th sequence of “Superstar Massive Brother” within the U.Ok. in 2017. She has additionally labored with MTV on “The Charlotte Present” and “Simply Tattoo of Us.”
“It’s so essential to have the ability to adapt at a second’s discover, and it’s by no means been extra important than at this significantly unusual and attempting time. From their couches across the U.Ok., our unimaginable crew is creating content material remotely that we all know our viewers will love,” stated Kerry Taylor, EVP, ViacomCBS Networks Worldwide Leisure & Youth manufacturers.
MTV says that within the coming weeks it’ll even be commissioning a variety of fast-turnaround short-form sequence with five-minute episodes, that includes a wide range of actuality TV faces. The content material will sit throughout MTV’s worldwide community of digital and social platforms. The primary sequence, launching Friday, will function “Geordie Shore’s” Nathan Henry conducting a parody of a digital language lesson, instructing viewers at dwelling learn how to converse fluent “Geordie,” the dialect used within the Northern English metropolis Newcastle.
The entire digital exercise falls beneath ViacomCBS Community Worldwide’s coronavirus marketing campaign #AloneTogether.