Phrase that NBCU was in talks to purchase Vudu emerged earlier this yr.
The acquisition of Vudu boosts NBCU’s digital-video presence because it preps the nationwide launch in July of Peacock, a streaming service that can have a hybrid free and paid mannequin. Comcast final week launched an “early preview” of Peacock, obtainable to Xfinity X1 and Flex clients. In the meantime, in February, Comcast acquired Xumo, the free, ad-supported streaming service owned by Panasonic and Meredith Corp.
In accordance with Walmart, Vudu has an put in base of greater than 100 million gadgets within the U.S.
Vudu says it at the moment affords over 10,000 titles at no cost, plus some 150,000 titles to lease or purchase together with new releases in 4K Extremely HD. The division largely has maintained distinct operations from Walmart. Vudu is predicated in Sunnyvale, Calif., whereas the retailer’s Walmart.com and e-commerce groups are based mostly in San Bruno (subsequent to YouTube’s campus). Vudu is headed by EVP and basic supervisor Jeremy Verba, the previous CEO of eHarmony who joined the corporate in 2014.
Walmart, which acquired Vudu in 2010 for a reported $100 million, in 2016 started providing free, ad-supported library content material to its service and extra just lately started delivering authentic reveals on the free platform together with a sequence reboot of ’80s comedy “Mr. Mother” and live-action children’ sci-fi film “Journey Pressure 5.” Different Vudu originals within the works embody a journey/comedy present government produced by Queen Latifah; sci-fi sequence “Albedo” starring Evangeline Lilly; and an interview docu-series with Randy Jackson. Vudu ordered sports activities docuseries “Legacy” starring and government produced by retired NBA All-Star Dwayne Wade that follows the progeny of high professional athletes (together with Wade’s son, Zaire Wade).
Based in 2004 as a venture-backed startup, Vudu initially launched with its personal set-top field that downloaded motion pictures over the web for native playback. In its early days, Vudu centered on delivering high-quality digital codecs, together with its personal proprietary “HDX” format.