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NENT Group to Launch Viaplay in Iceland on April 1



Viaplay, the thriving streaming service owned by the Nordic Leisure Group (NENT Group), is ready to launch in Iceland on April 1.

Viaplay is already a number one streamer in Sweden, Denmark, Norway and Finland. With the upcoming roll-out in Iceland, the service will out there in all 5 Nordic nations.

The Viaplay sequence and flicks package deal will likely be priced at ISK 599 ($4.27) per 30 days in Iceland. As in different markets, Viaplay will likely be out there in Iceland via direct subscriptions and third-party partnerships.

“Viaplay is a Nordic streaming success story and finishing our regional footprint with Iceland is a really pure subsequent step,” stated Anders Jensen, NENT Group President and CEO.

The manager stated “Viaplay already has 1.6 million subscribers throughout the Nordic area and is constructed to scale shortly.”

One of many world’s most linked nations, Iceland boasts 75% of households which have entry to fibre networks, and 359,000 cell broadband subscriptions for a inhabitants of 360,000 folks.

The providing in Iceland will likely be cut up into 4 classes: Viaplay Originals, together with “Love Me” (pictured), “These Who Kill” and “Conspiracy of Silence;” movies and sequence, similar to “Borg vs. McEnroe” and “Simple Cash;” children’ content material similar to “Dora the Explorer” and “SpongeBob SquarePants;” and reside sports activities.

NENT Group has secured the unique Icelandic media rights to the Method 1, Bundesliga soccer and handball, WTA tennis, Main League Baseball, amongst different sports activities occasions. However since most of those occasions have been postponed as a result of international coronavirus outbreak, NENT Group stated it should launch its Viaplay sports activities package deal in Iceland when the content material will likely be out there.

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The service will likely be localized with Icelandic subtitles or dubbing on Viaplay Originals and youngsters’ content material, in addition to Icelandic commentary on chosen sports activities content material.

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