- Netflix officially unveiled its plans to enter the video game market.
- It’s the first games-related acquisition for Netflix.
- Last month, Netflix launched the first games tab in the Android mobile app.
Netflix, still in the early innings of its video-game strategy, announced that it has acquired Night School Studio, a game developer best known for its critically acclaimed debut game, the supernatural mystery adventure title “Oxenfree.”
Netflix subscribers in Spain, Italy, and Poland can access three new games starting today: Shooting Hoops, Teeter Up, and Card Blast. Users in these regions can find the titles under a new ‘Games’ tab in the Netflix app, but only on Android devices. Users will not have to pay extra to access games on Netflix. The games added today also won’t include ads or in-app purchases, which is consistent with Netflix’s previously detailed mobile game strategy.
Reason Behind Netflix New Move?
- The total gaming market now exceeds $300 billion, according to an April study by consulting firm Accenture, Netflix’s move would open a new and highly lucrative stream of revenue for the streaming giant.
- Netflix is no stranger to video games it has aired shows based on video game characters such as Castlevania, and Dragon’s Dogma.
- It has also created games based on shows Stranger Things and La casa de Papel (Money Heist).
According to Netflix’s Vice President:
“The company plans to continue working with developers around the world and hiring the best talent in the industry to deliver a great collection of exclusive games designed for every kind of gamer and any level of play”.
This is certainly an exciting time as the streaming space is one that is massively competitive and perhaps this is exactly the edge Netflix needs over competitors, as they are the first and only ones to experiment with gaming, at this point.
While the company is yet to confirm any development, if Netflix is going ahead with the gaming section, it will directly take on Apple Arcade and Google Stadia. Amazon will probably come up with a similar platform with Amazon Game Studios. On the other hand, the already established players Sony, Nintendo, and Microsoft will continue to grow strong with online subscription-based services streamlining their offerings.
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