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Netflix Introduces Password-Sharing Payment Plan With ‘Add a Home’ Feature in Five Countries

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Highlights:

  • Netflix Introduces Password-Sharing Payment Plan.
  • The company is introducing a feature that allows customers to legitimately enable access from a second home.
  • Users in these test areas will also have the option to control where their account is being used.

Netflix is experimenting with a new method of payment from freeloaders who steal passwords. The company is introducing a feature that allows customers to legitimately enable access from a second home for an additional monthly fee in five Latin American nations.The “add a home” feature will be available on Netflix in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras starting the following month. Anyone in additional home will then be able to stream Netflix on any device at a price that is less expensive than full standalone membership.

“It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly,” said Netflix’s director of product innovation, Chengyi Long, in a statement. “But today’s widespread account sharing between households undermines our long-term ability to invest in and improve our service.”

Netflix Password-Sharing Payment Plan

This comes after the streaming service in March launched a feature called “add extra member” in Chile, Costa Rica, and Peru that allows users to pay a monthly fee to grant access to Netflix to people outside of their households. According to Netflix, users share their login information with more than 100 million non-paying households worldwide, including more than 30 million in the United States and Canada, in violation of the company’s terms of service.

Each Netflix account will include one home where the user can access Netflix on any of their devices. If the user wants to allow someone to use their Netflix account in an additional home, the company will ask them to pay an additional fee. You can add a home to your account by paying an extra 219 pesos in Argentina and $2.99 in the other test regions. Members on a Basic Netflix plan can add one extra home, Standard users can add up to two extra homes and Premium users can add up to three extra homes. Users in these test areas will also have the option to control where their account is being used and remove homes from their account settings page.

In response to projections made by Wall Road agency Cowen, Netflix might enhance its annual international income by $1.6 billion (roughly Rs. 12,800 crore) if it carried out password-sharing fee improve plans all over the place.

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