- Netflix has announced a new feature on its platform called Profile Transfer.
- Netflix’s Profile Transfer feature will help users keep their account history even as they create a new account.
- This feature will be going to roll out starting today
Netflix has been struggling to regain subscribers and recover its revenue. The company began testing new ways to prevent users from sharing their passwords with others. Netflix rolls out a new ‘Profile Transfer’ after months of testing it in various parts of the world.
This new feature will enable users to keep their account data such as their viewing history, saved shows, personalized recommendations, and My Lists among other things even as they switch to a new profile.
This new feature will roll out to all Netflix users around the world starting today. The company will drop users an email to notify them about the availability of the Profile Transfer feature as soon as it becomes available in their accounts.
Netflix rolling out a new Profile Transfer Feature
The company explained in its blog, is to make it less awkward to share accounts with former friends or partners. If you share your Netflix account with a friend, a family member, or a partner and at some point, you decide to go your separate ways, it can get a bit awkward to see their names pop up while watching shows and movies on the platform.
Furthermore, Netflix said that to transfer a profile, users will need to go to the ‘Transfer Profile’ upon hovering over their profile icon on the homepage and then follow the instructions on the screen. Of course, users will be able to turn off this feature in their account settings at any time.
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