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Pinterest TV Studio Livestreaming App Launched for Select Creators

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Highlights:

  • Pinterest launches a live streaming app for video creators.
  • It has a series of live, shoppable films from producers in the culinary, home, fashion, beauty, DIY, and other categories.
  • The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest.

Pinterest continues to evolve its video offerings, this time via the launch of a new, separate Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capabilities, improved editing tools, and more. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve different camera angles, the app’s description states.

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The company didn’t announce the app’s debut — perhaps because it’s not broadly available to all creators at this time. Instead, upon the first launch, creators have to enter in a code or scan a barcode that Pinterest provides in order to gain access to the live streaming tools the app provides. Major social platforms nowadays, including Instagram, YouTube and Snapchat have a short video feature available for the users, just like TikTok. And now, Pinterest is also moving toward the same fundamental by quietly adding the Pinterest TV Studio live streaming app to its platform.

Initially airing a collection of live, shoppable episodes, featuring various Pin creators, it seems that Pinterest is looking to expand the initiative even further, likely into a constantly running live stream of different brands and creators showcasing their content, which can be purchased as you watch.

Pinterest TV is a series of live, shoppable films from producers in the culinary, home, fashion, beauty, DIY, and other categories. The shows are live and then available on demand. Christian Siriano, Monica Suriyage, Tom Daley, Manny MUA, Robyn Schall, and others were the first to use the site. Earlier this year, it explored live streaming events with notable creators on Pinterest.

Sensor Tower says the new Pinterest TV Studio app has been accessible on the App Store and Google Play from May 2, 2022. Not enough downloads to make any app store charts, and the company can’t predict total downloads at this time. There is a possibility of a global expansion of Pinterest TV activities as the app is available in Canada, Australia, the UK, and Germany.

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