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Quibi Launched Monday to Small Social Media Attention – Variety



Quibi’s launch acquired a tepid response Monday on social media, far under the quantity of consideration generated by Disney Plus and Apple TV Plus on their launch days.

In keeping with knowledge from social media analysis agency ListenFirst Media, Quibi was the topic of 46,554 Twitter posts on April 6. Compared, Apple TV Plus acquired 8.6 instances extra Tweets on Nov. 1, when it launched, whereas Disney Plus appeared in 23 instances extra Tweets when it bowed on Nov. 12.

Within the month prior, between March 5 and April 5, there have been 91,725 Tweets mentioning Quibi. In keeping with the examine, Quibi has a social media fan footprint of 167,000 — together with a leap of 20,621 new followers on April 6. That’s a 351 p.c spike from the day earlier than, when it added 6,056 new followers.

“The early social media response to Quibi signifies that whereas there’s much less quantity of curiosity round the platform in comparison with Disney Plus and Apple TV Plus at launch, the app is producing real-time dialog round their actuality exhibits,” mentioned ListenFirst chief advertising officer Tracy David.

Particularly, she famous that 4 out of the 5 Quibi exhibits with the best quantity of mentions to this point are starring or closely that includes a star, and, within the instances of Jennifer Lopez, Joe Jonas, and Probability The Rapper, musicians particularly. Quibi launched on Monday with 50 exhibits and “chapterized” motion pictures designed for mobile-only viewing.

In keeping with ListenFirst, the most well-liked subject round Quibi the day it launched was Ariana Grande. There have been 5,365 Twitter posts mentioning each Grande and Quibi, round the sequence “&Music” (which provides a behind-the-scenes take a look at her world tour).

Additionally on April 6, there have been 1,644 Tweets mentioning each Quibi and the rebooted present “Punk’d,” now starring Probability the Rapper, whereas there have been 868 Tweets mentioning each Quibi and Jennifer Lopez round her new present “Thanks a Million.”

Over the previous month, “Thanks a Million” generated probably the most Twitter mentions, whereas a Tweet by Lopez that included the present’s trailer generated 77,849 responses and was probably the most viral Tweet amongst any Quibi applications.

“It seems the success of Quibi in its early phases could rely on how effectively they’re capable of goal the followers of those artists of their outreach efforts,” David mentioned. “Moreover given the present state of the world, that ‘Thanks a Million’ is the Quibi present creating probably the most curiosity on social media illustrates how valued content material about doing good deeds is true now.”

ListenFirst additionally revealed that Quibi’s Wikipedia web page acquired 48,600 web page views on April 6; as compared, Disney Plus acquired 2.Eight instances extra Wikipedia web page views on its Nov. 12 launch day. On YouTube, the trailer of “The Stranger” garnered Quibi’s most view views, at 34.Four million.

Listed here are the highest 10 Quibi exhibits by mentions on Twitter between March 5 and April 6, 2020:

1. “Thanks a Million” (12,999)
2. “I Promise” (5,183)
3. “Punk’d” (3,304)
4. “Cup of Joe” (2,891)
5. “Survive” (2,381)
6. “Chrissy’s Courtroom” (2,105)
7. “&Music” (1,802)
8. “50 States of Fright” (1,579)
9. “When the Streetlights Go On” (1,361)
10. “NightGowns” (1,292)

(Methodology relies on the amount of Tweets mentioning a present or the present’s hashtag and “Quibi,” whereas excluding Tweets that got here from Quibi’s official Twitter deal with.)

As reported on Tuesday, Quibi’s first-day app downloads had been at roughly 300,000. “We’re very enthusiastic about our Day One efficiency,” the corporate mentioned in a press release.

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