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Snapchat Launches Dynamic Stories to Highlight News in Stories

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Snapchat rolls out a new feature of Dynamic Stories for its users. This feature will allow publishers to create posts based on stories published on a website. As per the company, “This new Discover format uses a partner’s RSS Feed to automatically create Stories from the content a Publisher is already creating on the web.”

Snapchat is currently testing the feature in India along with other regions like France, the US, and the UK. Dynamic Stories is also expected to come to more countries later. These stories will be available in English, Hindi, and Marathi. The platform is reportedly working on adding more local languages to the mix as well.

Dynamic Stories will use RSS Feeds to create Stories from the content a publisher has already generated on the Web. As mentioned, in India, Dynamic Stories will display content in different languages including English, Hindi, and Marathi. The company is planning to onboard various partners across other languages as well.

Content Partners in India and Other Regions

In India, Dynamic Stories will source its content from the media partner’s RSS feeds to create stories. This will show the content that is already generated on the web, so don’t expect the quick updates here. Content from publishers like GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now, and Vogue India will be used to generate Dynamic Stories for now.

In the US, Snapchat associates with Axios, Bloomberg, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, Self, The Wall Street Journal, The Washington Post, TMZ, Vice, and Vogue for presenting content. British Vogue, GQ UK, The Independent, and The Mirror are the Media partners in the UK.

In France, the social media company is partnering with Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, and Vogue France for Dynamic Stories.

The social media platform has recently started testing multiple new features on the platform. Earlier this month, Snapchat unveiled a new feature to let users share videos directly from the YouTube app. It also introduces a set of new parental controls. This is in order to protect users between the ages of 13 and 17 on the app.

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