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Snapchat launches first India-made Snap Game ‘Ludo Club’





  • Snapchat with Moonfrog Labs launch India-made Snap game ‘Ludo Club’.
  • Over 100 million Snapchat users are said to be enjoying games.
  • Ludo Club is the latest local product offered by Snapchat in India.

Snapchat today launched its first Indian Snap Game, Ludo Club, a custom-made version of the popular strategy board game Ludo. This is a board game that is play by two to four players, and the mobile version emerged as one of the most played games in 2021. And now Snapchat users can play the game with their friends on Snapchat.

There are a few differences between the experiences and instead of the red, blue, yellow, and green counters, Ludo Club uses Bitmoji avatars. And like other Snap Games, players can do both in-game Chats (text) and live audio chat with friends whilst playing. And there’s a ‘Share a Snap’ feature which allows players to share Ludo-themed snaps with friends and invite them to play with them.

Snap Game ‘Ludo Club’: Tanay Tayal, Director at Moonfrog Labs, said

“We’re delighted to bring one of our most popular and loved games, Ludo Club, to the Snap Games platform. Our shared motto of making gaming more inclusive makes this a perfect partnership for re-imagining how people engage and connect with each other.”

It has so far partnered with gaming developers including PikPok, Spry Fox, Game Closure, ZeptoLab, Zynga, Mojiworks, and Gismart. Snap Games is one of the key areas the company is focusing on as it increases its presence in the country.

To play Ludo Club on Snap games, users have to search under “Games & Minis” and in the chat, tray to find and play the game. For scoring, Ludo will use Snap Games leaderboards, which is personalize so players see how they rank against friends and even globally amongst other Snapchatters.

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Players will be able to use coins (in-game currency) to purchase different experiences. Also as you play more, you can unlock new dices and emojis you can use.

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