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Spotify is experimenting with a TikTok-like video feed on the app

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Spotify Now Has 165 Million Paid Subscribers

Highlights:

  • Spotify is experimenting with a TikTok-like video feed.
  • The new addition was first spotted by Chris Messina.
  • The new “Discover” page displays full-screen music videos that users can “like” or “skip.”

Since the arrival of TikTok, a lot has changed. Social media platforms including Instagram, YouTube, Reddit, Facebook, etc have wasted no time in adopting its features like an infinite loop of vertically scrolling short videos.

Spotify becomes the latest company to opt for TikTok functionality and is testing a video feed of vertical music videos that are accessed with a new tab called “Discover”. The video feed allows you to navigate vertically up or down, and tap on videos to like them. You can also learn more about the song by tapping on a three-dot menu, which brings up the details.

The feature is currently in beta mode and is available for selected users. According to media reports, the new feature was first spotted by Spotify user Chris Messina. Taking it to Twitter on Wednesday, he shared the new video feed in the application’s beta version for iOS. The new Discover tool appears to build on Spotify’s Canvas feature, where artists can select videos to play with their music.

For those who don’t know, Canvas allows artists to add a customized video that will appear on the playback screen along with their track on the app. While the feature is a mixed bag, Spotify claims that Canvas has increased its engagement stats and allows for more sharing, saving, and streaming of Canvas-based music.

Spotify spokesperson states:

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time”.

Spotify isn’t shy about borrowing ideas from other companies. Recently it launched Greenroom, a competitor to Clubhouse, and in January it was also testing a Stories feature.

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